Ripple Secures First Crypto Sponsorship on Major College Athletics Jersey, XRP Debuts on Kansas Jayhawks

XRP-1.14%
Kansas Athletics announced a partnership with Ripple on July 8, placing the XRP brand on Jayhawk uniforms as the first cryptocurrency sponsorship on a major college athletics program jersey. The multiyear agreement covers all Kansas Athletics team uniforms across the university's sports programs, according to the official announcement. Ripple CEO Brad Garlinghouse, a University of Kansas alumnus, called the milestone a rare intersection of his professional career and personal connection to his alma mater, writing: "XRP is now the first crypto on the jersey of a major college athletics program, at my alma mater."
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