Sasaya International Reports 23% Q1 Revenue Growth to HK$1.179 Billion

Sasaya International reported total revenue of HK$1.179 billion for the first quarter ended June 30, 2026, up 22.9% year-over-year. Hong Kong and Macau region sales reached HK$901 million, surging 31% annually, while same-store sales grew 30.1%.

Offline sales drove performance, totaling HK$992 million with 29.3% year-on-year growth. Hong Kong and Macau offline sales climbed 31%, while Southeast Asia offline sales rose 15.1% to HK$91.7 million. Online sales declined 2.9% to HK$187 million, reflecting a strategic shift toward higher-margin retail and B2C channels. As of end-June, the group operated 160 physical stores.