Sony PS6 Hardware Cost Approaches $1,000; Company Won't Absorb Losses, Stock Surges 3.65%

According to Sony's recent investor meeting on Monday (June 29), the gaming giant said PS6 hardware component costs have climbed close to $1,000, and the company will no longer absorb significant losses on console sales. Sony stock (SONY-US) rose 3.65% to $20.43 on the news. The company stated it will adjust pricing in markets outside Japan and emphasizes consumers will understand the value of PS6's performance and ecosystem to justify higher prices.

Meanwhile, Microsoft Xbox faces similar cost pressures. Xbox Series S will increase to $499.99 starting August 11, while the all-digital Xbox Series X will reach $749.99 and the disc-equipped version $799.99, reflecting unprecedented cost challenges across the gaming console industry.