XRP has surged to the top of Upbit’s 24-hour trading volume, South Korea’s largest crypto exchange, overtaking Bitcoin, Ethereum, and USDT, according to market analyst Xaif Crypto. The move underscores unusually strong retail demand for XRP in Korea, a pattern that continues to distinguish the market on a global scale.
While Bitcoin still dominates globally, South Korea’s crypto market has consistently followed a different rhythm. Driven largely by retail investors, the market has shown a strong and sustained preference for XRP.
XRP’s relatively low unit price compared to Bitcoin often gives it a psychological edge, making it feel more accessible to smaller traders seeking higher perceived upside and easier entry into the market.
Beyond market sentiment, XRP’s fast settlement times and strong liquidity have reinforced its appeal among Korean traders. Its deep order books across major exchanges support active trading, while frequent volatility continues to attract momentum-focused retail participants. These strengths have helped XRP retain a consistently loyal following in South Korea across multiple market cycles.
XRP’s strong following in South Korea traces back to the 2017 bull market, when it became deeply woven into the country’s retail trading culture. While Bitcoin tends to dominate most global markets, Korean traders have consistently shown a stronger preference for XRP, keeping it among the most actively traded digital assets for years. That loyalty has largely persisted through multiple market cycles.
More recently, sentiment may be getting additional support from Ripple’s expanding footprint in the region. South Korea’s K Bank has been working with Ripple to pilot blockchain-based cross-border payment systems, including tests involving the Palisade wallet infrastructure across the UAE and Thailand.
Ripple is also positioned to contribute to South Korea’s first blockchain-based tokenized government bond settlement system through a partnership involving Kyobo Life Insurance. If realized, this would mark a shift in Ripple’s relevance from crypto trading into core institutional financial infrastructure, particularly in regulated markets. Growing institutional interest in Ripple’s payment technology reinforces its relevance within Asia’s evolving remittance and settlement landscape.
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