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#Hong Kong Secures World Cup Broadcast Rights
Hong Kong spent $25 million (about 170 million RMB) to acquire the World Cup broadcast rights;
Previously, FIFA offered CCTV 2.1 billion yuan, and negotiations reached a deadlock.
The same World Cup, two different prices. The population difference is nearly 200 times, the commercial value varies greatly, yet the quotes differ by nearly ten times.
Even the Chinese national team didn't qualify, and most matches are at midnight—who's paying for the ads?
Don't be too outrageous, FIFA, don't get it wrong: the main sponsor is China, not us begging to watch the World Cup 🔥
Even if the Chinese team didn't participate, China remained the world's largest single-viewer market in the last Qatar World Cup.
Chinese viewers contributed nearly half of the global online viewing time, and the World Cup final's viewership share exceeded 60%, with the entire online traffic volume far ahead and ranking first globally.
There are still many crypto enthusiasts who will contribute as well.