# Blur

NFT trading is not dead it just evolved from hype into a more competitive liquidity game.
$BLUR captures exposure to the trading infrastructure behind NFTs. That matters because the market is becoming less emotional and more execution-focused. Traders now care about bids, liquidity depth, fast fills, incentives, and efficient exits far more than simple floor-price excitement.
The first NFT cycle was driven by speculation and culture. The next cycle is more likely to reward infrastructure.
Blur positioned itself directly inside that shift. Instead of focusing only on collectibles, it focused on