Key Takeaway
- Crypto PWM is moving from closed relationship banking to an open digital model. Growing global wealth and digital adoption are driving industry concentration, with Asia-Pacific leading in growth.
- North America and Europe are mature markets; Asia-Pacific is expanding fast, while the Middle East and Latin America are driven by family offices. HNWIs now focus more on security, privacy, sustainability, and compliance rather than pure returns.
- Asset coverage extends from traditional holdings to crypto, stablecoins, DeFi, NFTs, and RWAs, offering greater transparency, diversification, and efficiency.
- Product layers include: (1) custody (cold, multisig, MPC), (2) yield management (staking, liquidity mining), (3) structured strategies (stablecoin yield, RWA), and (4) family governance (on-chain trusts, privacy, tax).
- As regulation becomes clearer, licensed institutions will take the lead. The market is expected to reach around USD 120B by 2028, and up to USD 200–320B in an optimistic scenario.
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Author: Akane, Puffy
Reviewer(s): Shirley, Ember, Selina
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