
As the global economy faces ongoing challenges and uncertainty, an increasing number of individuals are seeking alternative income streams through online opportunities. This trend has propelled self-proclaimed "financial gurus" into the spotlight, many of whom promote questionable investment schemes that ultimately harm unsuspecting investors. In this landscape of digital deception, Stephen Findeisen—known widely by his online persona Coffeezilla—has emerged as one of the most prominent investigative voices in the cryptocurrency space.
Coffeezilla has built a reputation as a YouTube detective who specializes in investigating and exposing fraudulent activities within the web3 ecosystem. Through meticulous research and compelling video content, he has become a crucial watchdog in an industry often plagued by pump-and-dump schemes, rug pulls, and various forms of financial manipulation. His work serves as both education and protection for crypto enthusiasts and newcomers alike.
This comprehensive guide explores everything you need to know about Coffeezilla: his background and motivations, his investigative methods, his revenue sources, and the most significant alleged scams he has uncovered. Understanding his role provides valuable insight into the ongoing battle for transparency and accountability in the cryptocurrency industry.
Stephen Findeisen, operating under the pseudonym Coffeezilla, is an American YouTuber and citizen journalist who has amassed over three million subscribers on his YouTube channel. He holds a degree in Chemical Engineering from Texas A&M University, demonstrating a strong analytical background that serves him well in his investigative work.
Coffeezilla launched his YouTube channel in 2018, initially maintaining anonymity to protect his personal safety and privacy. He operated under a pseudonymous persona until 2020, when he was doxxed—a malicious act where individuals published his full name, old address, defunct phone number, and even spread false accusations about drug use and domestic abuse. This violation of privacy forced him to address the situation publicly, but it did not deter him from continuing his mission to expose fraudulent schemes in the crypto space.
Despite lacking formal journalism education, Coffeezilla has established himself as a respected investigative content creator. His engineering background has equipped him with the analytical skills necessary to dissect complex crypto projects and identify red flags that might escape less technically-minded observers. His channel has become a go-to resource for those seeking honest, in-depth analysis of crypto projects and the influencers who promote them.
Coffeezilla operates as a YouTube content creator whose platform centers on investigating and exposing scams perpetrated by so-called financial gurus and companies operating in the crypto and web3 space. His journey into this niche began after graduating from university, when he started creating content while working for a local builder to support himself financially.
His early content consisted of short videos exploring pop science topics, but his focus gradually shifted toward more critical commentary. He began targeting individuals and companies promoting multi-level marketing schemes—pyramid-like business structures that often exploit participants rather than genuinely helping them build wealth. This evolution reflected his growing awareness of how vulnerable people are manipulated by promises of easy money.
As his audience expanded and his investigative skills sharpened, Coffeezilla began tackling increasingly complex and high-profile scams within cryptocurrency, web3, and decentralized finance. He employs in-depth investigation techniques, combining blockchain analysis, document review, witness interviews, and pattern recognition to build comprehensive cases against fraudulent actors. His content educates viewers about potential pitfalls they may encounter when navigating the crypto landscape.
Coffeezilla has earned particular recognition for exposing how fraudulent crypto projects leverage both traditional celebrities and internet influencers to promote pump-and-dump schemes. These schemes involve artificially inflating the price of a cryptocurrency or NFT through false or misleading statements, then selling off holdings once the price peaks, leaving ordinary investors with worthless assets. His critical, evidence-based approach to investigating these individuals and projects has established him as one of the most notable and trusted crypto investigators in the industry.
His investigative work has called out numerous high-profile figures, including influencers like Dillon Danis, Jake Paul, and Logan Paul, as well as entrepreneurs such as Eddie Ibanez and the infamous Sam Bankman-Fried. Through his videos, Coffeezilla has documented a wide array of crypto scams, providing his audience with the knowledge needed to identify and avoid similar schemes in the future.
Coffeezilla's passion for exposing scams has deeply personal roots. In a revealing 2022 podcast interview with Lex Fridman, he shared that his interest in combating fraudulent schemes intensified after his mother received a cancer diagnosis. During her illness, he witnessed numerous unscrupulous individuals attempting to sell her unproven health cures and miracle treatments—classic examples of snake oil salesmanship that prey on desperate, vulnerable people.
This experience left him with a profound distaste for deceptive marketing practices and what he terms "grifters"—individuals who exploit others' hopes and fears for personal gain. The emotional impact of seeing his mother targeted by such predatory behavior became a driving force behind his mission to hold scammers accountable.
During his college years, Coffeezilla observed friends being drawn into multi-level marketing schemes and subscribing to ineffective financial advice publications that promised wealth but delivered little of value. These recurring patterns of exploitation motivated him to use his platform to hunt down scammers and expose their tactics to a wider audience.
When he discovered the cryptocurrency industry, he recognized that it faced a significant problem with scams and fraudulent projects, yet few people were dedicating themselves to systematic investigation and exposure of these issues. He saw an opportunity to fill a crucial gap—to go where others weren't going and shine a light on unethical practices that were harming everyday investors. This combination of personal motivation and identified need has sustained his work through numerous challenges and controversies.
Producing videos that expose scams and publicly call out celebrities and entrepreneurs has resulted in significant backlash for Coffeezilla. His investigative work has made him a target for legal threats, with multiple cease and desist letters sent by parties he has criticized. These legal intimidation tactics aim to silence his investigations, but he has consistently maintained his commitment to transparency and truth.
Beyond legal threats from the subjects of his investigations, Coffeezilla also faces hostility from a perhaps unexpected source: the "investors" of the projects he exposes. Many of these individuals remain in denial about being scammed, unable or unwilling to accept that they've been deceived. When Coffeezilla posts his investigative content on platforms like Twitter and YouTube, he frequently experiences online attacks from these defensive investors who prefer to shoot the messenger rather than acknowledge uncomfortable truths.
The most severe attack occurred when he was doxxed in 2020. Anonymous "report" websites published his personal information, including his full name, old address, and defunct phone number. The doxxing campaign was accompanied by false and damaging rumors alleging cocaine use and domestic abuse—serious accusations designed to destroy his credibility and reputation. This violation of his privacy and safety forced him to create a video addressing the situation and defending himself against these baseless claims.
To protect himself from future lawsuits while maintaining his investigative work, Coffeezilla has adopted the practice of adding disclaimers to all his videos. These disclaimers clarify that the content represents his opinions and interpretations based on available evidence, rather than definitive statements of fact. This legal protection allows him to continue his work while reducing his vulnerability to defamation claims. Despite these challenges, he has persisted in his mission, demonstrating remarkable resilience in the face of both legal and personal attacks.
In recent years, developments in cryptocurrency and NFTs (non-fungible tokens) have attracted massive attention to the web3 ecosystem. While this increased interest has brought innovation and investment, it has also led to a corresponding surge in scams, hacks, and fraudulent schemes. Independent investigators like Coffeezilla play a crucial role in making web3 safer by uncovering scams and holding crypto companies and influencers accountable for their actions.
Coffeezilla and other independent sleuths are essential because the cryptocurrency industry operates with minimal regulation compared to traditional financial markets. Without robust governmental oversight, the community must largely self-monitor and self-police. This creates an environment where bad actors can operate with relative impunity unless community members actively expose their misdeeds.
Most ordinary investors lack the time, technical knowledge, or investigative resources to conduct deep-dive research on crypto projects before investing. They need guidance from experienced investigators like Coffeezilla who can analyze projects, identify red flags, and present findings in accessible formats. His work serves as a public service, protecting countless individuals from falling victim to sophisticated scams.
Crypto investigators employ various techniques and leverage the transparent, immutable nature of blockchain technology to uncover fraudulent activities. Coffeezilla invests substantial time and resources tracking stolen crypto and NFTs, following up on suspicious projects, and building comprehensive cases against bad actors. This commitment to thorough investigation aims to educate and protect people while working toward making web3 a more legitimate and trustworthy space.
Rather than allowing the crypto onboarding experience to remain shaky and riddled with scams—which damages the industry's reputation and deters mainstream adoption—investigators like Coffeezilla help create a more welcoming environment for both enthusiasts and beginners. By exposing fraud and holding perpetrators accountable, they contribute to building a healthier ecosystem where legitimate projects can thrive and investors can participate with greater confidence.
As Coffeezilla himself has noted, many traditional reporters lack the stomach for fraud investigation. They struggle to imagine that humans could be so monstrous as to deliberately steal from others, and consequently, they often soften their coverage. This gap in traditional media coverage makes independent investigators even more vital to the crypto community.
Coffeezilla likely earns a significant portion of his revenue through his YouTube channel via advertisements. YouTube's partner program shares advertising revenue with content creators based on factors including video engagement, view counts, and overall performance metrics. Given that his videos regularly attract millions of views, this likely represents a substantial income stream. Notably, unlike many other YouTubers, Coffeezilla maintains editorial independence by refusing to accept sponsorships—a decision that protects his credibility and ensures his investigations remain unbiased.
He also operates a Patreon account where supporters can become channel members by donating five dollars monthly to access exclusive content. This membership model provides a more stable, predictable revenue stream compared to ad revenue alone, while also fostering a community of dedicated supporters who value his investigative work. The exact number of Patreon subscribers remains unclear, but this platform likely contributes meaningfully to his overall income.
Another revenue source comes from merchandise sales. Like many successful YouTubers, Coffeezilla has created and sold branded merchandise related to his content and channel identity. While he has run limited merchandise campaigns rather than maintaining constant availability, these sales provide additional income while also helping to build his brand and community identity.
This diversified revenue model—combining YouTube ad revenue, Patreon memberships, and occasional merchandise sales—allows Coffeezilla to maintain financial independence while continuing his investigative work. Importantly, his refusal to accept sponsorships eliminates potential conflicts of interest that could compromise his investigations or create the appearance of bias.
Coffeezilla has built his reputation by conducting thorough investigations into some of the most prominent alleged scams in the crypto space. His in-depth research and compelling presentation have exposed numerous fraudulent schemes and held influential figures accountable. The following cases represent some of his most significant and impactful investigations.
Logan Paul, a prominent YouTuber and online influencer with millions of followers, first endorsed the CryptoZoo project in August 2021 during an episode of his podcast "Impaulsive." CryptoZoo was marketed as a play-to-earn game featuring handmade NFT art. The project drew inspiration from Pokémon, allowing players to purchase NFT eggs that would hatch to reveal different animals. Players could then breed these animals to create hybrid creatures, which could supposedly be sold for $ZOO tokens that would have real monetary value.
Logan Paul promoted CryptoZoo as a legitimate opportunity for players to generate income within the game ecosystem and convert their earnings into fiat currency. The project launched in September 2021 with an initial offering of 10,000 eggs, each valued at approximately 0.285 ETH. At the time, this represented a significant investment for most buyers, creating high expectations for returns.
However, when the eggs finally hatched, buyers discovered they contained generic stock photos of random animals rather than the promised unique, handmade artwork. More critically, there was no functional mechanism to yield $ZOO tokens as had been promised. The game's core functionality simply did not work, leaving investors with worthless digital assets and no way to recoup their investments.
A year after the launch, Coffeezilla released a comprehensive three-part video series investigating CryptoZoo. His investigation alleged that Logan Paul's team engaged in market manipulation and that key team members—including Eddie Ibanez and Jake Greenbaum (known as "The Crypto King")—had made millions by cashing out their holdings early, before ordinary investors realized the project was non-functional.
Logan Paul initially responded to Coffeezilla's investigation by threatening legal action against the investigator, attempting to intimidate him into silence. However, Paul never followed through with filing an actual lawsuit. Under mounting public pressure, he eventually deleted his threatening video and issued an apology both to Coffeezilla and to the people who had invested in CryptoZoo based on his endorsement.
Paul promised to establish a $1.3 million reward program to compensate investors who had lost money in the project, using his personal ETH supply to fund these refunds. He also promised to burn all his $ZOO tokens, removing them from circulation. However, despite Coffeezilla's persistent follow-up inquiries about the promised refunds, Logan Paul has yet to fulfill his commitment to pay back his fans who lost money on CryptoZoo.
The situation escalated further when a class action lawsuit was filed against Logan Paul and his team for their involvement in CryptoZoo. The lawsuit claimed that "unbeknownst to the customers, the game did not work or never existed, and Defendants manipulated the digital currency market for Zoo Tokens to their advantage." This legal action represents one of many consequences stemming from Coffeezilla's investigative work.
Dillon Danis is a former MMA fighter with a background in Brazilian Jiu-Jitsu who has built a substantial social media following, with over 800,000 followers on Twitter and two million followers on Instagram. Crypto investigator ZachXBT had previously called out Danis on Twitter for promoting obvious scams that operated as pump-and-dump schemes, but Danis continued these promotional activities undeterred.
In February 2023, Coffeezilla took a creative and bold approach to exposing Danis's lack of due diligence. He released a video titled "I Scammed Dillon Danis," which documented how he had paid the influencer $1,000 to promote a completely fake NFT project. Working with an intermediary, Coffeezilla approached Danis with what he described as "the weakest facade possible" for the fake project—yet the influencer never questioned its legitimacy or conducted any verification.
The fake NFT project link that Dillon promoted on his Twitter account didn't lead to an actual project website. Instead, it directed visitors to a page displaying screenshots of all the scam tweets Danis had previously posted—a public archive of his history promoting fraudulent schemes. This clever reveal exposed both Danis's lack of vetting and his extensive track record of promoting questionable projects.
Coffeezilla, collaborating with ZachXBT, identified over 20 projects that Dillon Danis had promoted to his followers, many of which turned out to be scams or rug pulls that left investors with significant losses. Most damningly, Dillon had promoted Coffeezilla's fake project without even reading the contract, which explicitly outlined that the NFT project was fake and part of a sting operation. Additionally, he failed to disclose that his promotion was a paid advertisement, violating basic transparency standards and potentially running afoul of advertising regulations.
This investigation successfully demonstrated that influencers like Dillon Danis often fail to conduct proper due diligence or vet the crypto projects and NFTs they promote to their audiences. The sting operation provided concrete evidence that these influencers prioritize payment over their followers' financial safety, promoting projects without understanding—or caring about—whether they are legitimate.
The Save the Kids token launched in June 2021 and was promoted by numerous influencers as a charity token that would benefit children. Several members of the popular gaming organization Faze Clan announced they were serving as brand ambassadors for the project, including Kay (Frazier Khattri), Teeqo, and Jarvis Nikan (Nikan Nadims), among others. The charity angle gave the project an air of legitimacy and moral purpose that attracted many investors who believed they were supporting a good cause.
Coffeezilla conducted a thorough investigation of the project and uncovered evidence suggesting it was actually a sophisticated pump-and-dump scheme. His analysis revealed that the project used influencer promotions to artificially inflate the token's price, creating buying pressure from their followers. Once the price reached a peak, the largest holders (whales) sold off their shares almost immediately after launch, causing the token's value to crash and leaving ordinary investors with massive losses.
The investigation found that all the major whales in the coin executed coordinated sell-offs immediately following the launch, a pattern strongly indicative of a planned pump-and-dump operation. The timing and scale of these sales were too coincidental to be explained by normal market behavior, suggesting premeditation and coordination among insiders.
Following Coffeezilla's exposure, Save the Kids token quickly became recognized as a failed crypto project. Coffeezilla posted follow-up videos investigating whether the influencers who promoted it were themselves victims of the scam or whether they were complicit in defrauding their followers. The evidence suggested varying levels of involvement, with some influencers appearing to have knowingly participated in the scheme.
Many of the influencers who had promoted Save the Kids hastily deleted their promotional tweets and claimed ignorance about the rug pull, attempting to distance themselves from the scandal. However, the damage to their reputations had already been done. As a consequence of the scandal, Faze Kay was expelled from Faze Clan for his role in the project, while other members involved received suspensions. Coffeezilla's investigation revealed that Kay had dumped all of his Save the Kids tokens immediately after promotion, and that he had a documented pattern of similar malicious selling behavior across multiple projects.
Sam Bankman-Fried, commonly known as SBF, founded FTX, which became one of the largest cryptocurrency derivatives exchange platforms in the world. The exchange's spectacular collapse and subsequent bankruptcy filing in November 2022 sent shockwaves through the entire crypto industry. The disgraced founder was arrested and charged with multiple counts of fraud after investigations revealed he had diverted customer funds from FTX to his hedge fund company, Alameda Research, and allegedly misappropriated billions of dollars.
Coffeezilla played a notable role in the FTX saga by conducting three interviews with Sam Bankman-Fried in the months leading up to his arrest. These interviews, conducted before the full extent of FTX's fraud became public knowledge, proved remarkably prescient. During one of these conversations, SBF allegedly admitted to co-mingling customer funds from FTX with Alameda Research—a practice that violates fundamental principles of financial custody and customer protection.
These interviews became important historical documents as the FTX case developed, demonstrating how investigative journalism can extract crucial admissions even from sophisticated actors attempting to maintain a facade of legitimacy. Coffeezilla's questioning and SBF's responses provided early warning signs of the massive fraud that would soon be fully exposed.
SafeMoon is a token that launched in 2021 on the BSC blockchain, gaining rapid popularity through celebrity endorsements from figures like Lil Yachty, Nick Carter, and Logan Paul. These high-profile promotions drove massive speculative interest in the token, with many investors hoping to achieve significant returns.
SafeMoon lacks real utility or underlying value proposition. Instead, it was designed primarily to reward long-term holders through a transaction fee mechanism. The token charges a 10% fee on every transaction, with 5% of this fee distributed to existing SafeMoon holders and the other 5% going to liquidity pools. This reward system was intended to encourage long-term holding and disincentivize selling, creating artificial scarcity and price support.
In April 2022, Coffeezilla launched a comprehensive video series documenting his investigation into SafeMoon. His research quickly uncovered evidence suggesting that the project's founder was slowly executing a rug pull—gradually extracting value from the project while maintaining the appearance of legitimacy. This slow-motion fraud allowed insiders to profit while delaying the inevitable collapse that would harm ordinary investors.
Most damningly, while SafeMoon's leadership publicly claimed that a rug pull was impossible due to the project's design, Coffeezilla discovered that the source code used for SafeMoon was copied from another token that had itself been rug-pulled. This revelation suggested that the project was designed from the beginning with the capability for insiders to extract funds, directly contradicting the team's public assurances.
Following Coffeezilla's investigation and growing public awareness of SafeMoon's problems, a class action lawsuit was filed against the creators of SafeMoon and all the influencers who had promoted the token to their followers. The plaintiffs accuse them of operating a pump-and-dump scheme that enriched insiders while harming ordinary investors. The legal case remains ongoing, with potential implications for how influencer promotions of crypto projects are regulated in the future.
Coffeezilla and other independent investigators operating in the crypto space fulfill a critical function within the broader ecosystem. The cryptocurrency industry operates with significantly less regulation than traditional financial markets, creating an environment where bad actors can operate with relative impunity unless community members actively work to expose them.
Coffeezilla stands among the few individuals dedicating substantial time and resources to fighting for increased accountability and creating awareness of fraudulent schemes that harm everyday investors. His critical, evidence-based approach to investigations distinguishes him from other crypto content creators who may have conflicts of interest or lack the investigative skills necessary to uncover complex frauds.
By exposing scams, documenting fraudulent patterns, and holding influential figures accountable, investigators like Coffeezilla contribute to building a healthier, more trustworthy crypto ecosystem. Their work protects vulnerable investors, deters potential scammers, and helps legitimate projects stand out from fraudulent ones. In an industry that often struggles with reputation problems due to high-profile scams, this investigative work is essential for long-term mainstream adoption and legitimacy.
The impact of independent investigators extends beyond individual cases. Their work creates a deterrent effect, making potential scammers think twice before launching fraudulent schemes. It also educates the community about red flags and common scam patterns, helping investors develop better judgment when evaluating new projects. As the crypto industry continues to evolve, the role of independent investigators like Coffeezilla will remain vital to maintaining accountability and protecting participants in this largely self-regulated space.
Coffeezilla is the pseudonym of Stephen Findeisen, an American YouTuber and cryptocurrency journalist born in 1993 or 1994. He is renowned for investigating and exposing cryptocurrency scams, fraud, decentralized finance schemes, and internet celebrity misconduct through his popular YouTube channel.
Coffeezilla exposes cryptocurrency scams on YouTube through independent investigations and community reports. He operates as an independent investigator without formal partnerships with traditional media or regulatory bodies, revealing fraudulent schemes via his channel and social platforms.
Coffeezilla曝光了Ice Poseidon加密货币诈骗案,揭示其庞氏骗局性质。调查发现加密领域知名人物的重大欺诈行为,揭露这些骗局如何操纵投资者牟利。
Coffeezilla通过技术分析、用户体验记录和数据监控收集证据。他采用深入调查方法,直接获取和验证信息,揭露加密项目的不当行为和欺诈活动。
Coffeezilla conducts in-depth investigations into crypto projects, though his credibility varies by case. He relies on leaked documents, public blockchain data, and community reports. While generally thorough, some criticize his lack of technical verification in certain videos. Viewers should cross-reference his findings with official sources and conduct independent research before drawing conclusions.
Coffeezilla exposed major fraudulent schemes in crypto, increasing regulatory scrutiny and investor caution. His investigations revealed scams, damaged industry reputation, and prompted stronger oversight measures. His work significantly raised awareness about crypto risks and fraud prevention.











