Top 10 Metaverse-Related Stocks to Watch in the US

What Is the Metaverse?

With rapid advances in virtual reality (VR) and augmented reality (AR) technology, the metaverse—a virtual world built on these innovations—is capturing global attention. The metaverse is a digital space on the internet that leverages advanced technologies like VR and AR to create immersive, interactive environments.

In this virtual world, users can design their own avatars, interact with others, participate in games and events, and access various products and services. As a new kind of digital environment distinct from the physical world, the metaverse is expected to emerge as the “next-generation social networking platform.” Its expansion has also drawn significant focus to metaverse-related companies in the stock market.

Major technology and social media firms are investing heavily in the metaverse, with forecasts suggesting that the market could reach several trillion dollars in the coming years. The metaverse is not simply a space for entertainment—it’s an innovative technology domain with potential for business, education, healthcare, and more.

Top 10 US Metaverse Stocks

Below are the leading US companies driving metaverse market growth. These organizations are instrumental across various aspects of the metaverse ecosystem, from technology and platforms to content creation.

• Nvidia
• ROBLOX
• Meta
• Alphabet
• Amazon
• Microsoft
• Apple
• Unity Software
• Epic Games
• Activision Blizzard

Nvidia: The Foundation of Metaverse Technology

Nvidia, renowned globally as a leader in GPUs (graphics processing units), plays a critical role in the metaverse. Its GPUs power high-quality, real-time visuals, significantly enhancing immersion and earning the company wide industry acclaim.

Nvidia’s technology is widely adopted in VR headsets and AR applications, while its Omniverse platform is recognized as a premier enterprise tool for building metaverse environments. Omniverse enables industries such as architecture, manufacturing, and entertainment to harness metaverse technology for their unique needs.

Beyond the metaverse, Nvidia is highly regarded for its AI innovations. The integration of AI and metaverse technology is expected to deliver even more advanced, interactive virtual spaces. Nvidia’s ongoing innovation is a key driver in the metaverse market’s acceleration.

ROBLOX: A User-Led Metaverse Platform

ROBLOX is a pioneering platform where users create their own avatars and explore virtual spaces with great freedom. Unlike traditional game companies, ROBLOX empowers users to build their own games and worlds using the robust ROBLOX Studio tool.

This model allows users to fully realize their creative visions, producing millions of unique experiences across the platform. This continual flow of user-generated content fuels ongoing innovation and diversity.

With a massive global community—particularly among younger audiences—ROBLOX boasts hundreds of millions of monthly active users. This lively, diverse user base is a cornerstone of ROBLOX’s reputation as a metaverse leader. The platform’s UGC (user-generated content) model ensures a steady stream of fresh content, supporting sustained growth.

Epic Games: Fusing Entertainment and the Metaverse

Epic Games, developer and operator of the global sensation Fortnite, hosts large-scale concerts and events in Fortnite’s virtual world, allowing millions to participate simultaneously. Fortnite is widely expected to set the standard as a “mainstream metaverse” platform.

Epic Games has redefined entertainment with virtual concerts drawing over 10 million concurrent users, showcasing experiences that transcend traditional formats. These events reveal the metaverse’s potential as a new platform for social interaction and entertainment—not just gaming.

Epic Games also offers Unreal Engine, a cutting-edge game development engine used worldwide. Its robust features and advanced graphics capabilities provide the backbone for immersive metaverse experiences. Many metaverse projects now rely on Unreal Engine, and Epic’s ecosystem continues to drive industry advancement.

Meta: Shifting from Social Media to the Metaverse

Meta, operator of global platforms like Facebook and Instagram, commands a vast user base. The company has the resources to leverage its existing users for large-scale metaverse development and new social connections in virtual environments.

Meta has made metaverse expansion its strategic priority, investing tens of billions of dollars annually. The company’s Meta Quest (formerly Oculus) VR headset delivers high-quality virtual experiences and dominates the consumer VR market, making it a central device in metaverse adoption.

Meta has also launched platforms like Horizon Worlds and Horizon Workrooms, enabling both social and business interactions in immersive spaces. These investments and initiatives underscore Meta’s determination to lead the metaverse era, as reflected in its renaming from “Facebook” to “Meta.”

Alphabet: Search and Cloud Powering the Metaverse

As Google’s parent company, Alphabet is one of the world’s largest tech firms, offering search, cloud, and video services. Google positions its search engine as a key interface for the metaverse and is actively developing information retrieval and navigation technology for virtual realms.

Google has a track record in immersive tech, having built VR headsets like Cardboard and Daydream View and developed AR glasses such as Google Glass. The company is also reportedly working on next-generation AR devices.

In Web3.0 fields such as blockchain and crypto, Google Cloud partners with platforms like Flow and Solana to provide essential infrastructure for the metaverse economy. Google Cloud’s computing and network capabilities are indispensable for building and running large-scale metaverse environments, drawing industry-wide attention to Alphabet’s actions.

Amazon: Merging E-Commerce and the Metaverse

Amazon is expanding into the metaverse with significant investments in VR and AR-powered projects. Its Amazon Sumerian platform allows businesses and developers to easily build their own metaverse environments—even without programming expertise.

Amazon Sumerian is a browser-based tool for creating 3D and VR/AR experiences, widely applicable in education, training, and e-commerce. Amazon is particularly focused on innovations like virtual showrooms and try-ons, blending e-commerce with metaverse technology to revolutionize shopping.

The company also collaborates with creators and platforms in the NFT and digital art space, supporting digital asset creation and transactions within the metaverse. Amazon Web Services (AWS) powers these efforts with enterprise-grade cloud infrastructure for metaverse platforms.

Looking ahead, Amazon is expected to provide innovative metaverse services including virtual shopping, remote meetings, events, and digital asset trading.

Microsoft: Leading the Enterprise Metaverse

Microsoft, a global leader across cloud, productivity software, and gaming, is poised to make a substantial mark on the metaverse.

Through Microsoft Azure, the company has deployed dedicated metaverse infrastructure, enabling a range of services—especially for enterprises. Mesh for Microsoft Teams allows business meetings and collaboration in virtual spaces, drawing attention as a new paradigm for remote work.

Microsoft is also known for owning Minecraft, a sandbox game with hundreds of millions of users that aligns closely with metaverse concepts. The integration of gaming and metaverse technologies opens new business models and experiences for Microsoft’s ecosystem.

The company’s planned acquisition of Activision Blizzard (pending regulatory approval) is expected to further strengthen its gaming arm and accelerate its metaverse strategy.

Apple: Launching the Metaverse within Its Unique Ecosystem

Apple’s robust ecosystem spans hardware (iPhone, iPad, Mac, Apple Watch) and software (iOS, iPadOS, macOS), delivering seamless integration across devices and a consistent metaverse environment.

Apple has invested in AR for years, providing the ARKit framework so developers can create high-quality AR experiences for iOS. The App Store already features many AR-enabled apps.

Recently, Apple has scaled up hiring for metaverse technologies and is reportedly developing VR/AR headsets. These efforts signal accelerated metaverse R&D, and Apple’s entry could significantly impact the industry’s trajectory.

Apple’s design philosophy—relentless pursuit of user experience—will be a key differentiator for metaverse devices. Its massive user base and brand power position Apple to play a major role in mainstream metaverse adoption.

Unity Software: Building the Core for Metaverse Development

Unity Software provides a real-time 3D development platform used globally for games and metaverse construction. Its engine powers approximately 50% of mobile and 60% of PC/console games worldwide.

Unity’s cross-platform capabilities allow developers to create content for iOS, Android, Windows, Mac, and VR headsets from a single codebase—making it an efficient choice for metaverse builders.

The company actively invests and partners in metaverse technologies and services, collaborating with Web3.0 firms like Dapper Labs and Immutable X on NFT and blockchain integration. Unity is committed to digital asset management and blockchain-powered features in the metaverse.

Unity continually expands metaverse tools and services, supporting diverse applications—from education and healthcare to social innovation—through initiatives like Unity for Humanity.

Activision Blizzard: From Gaming Communities to the Metaverse

Activision Blizzard, a world-renowned developer and publisher, is increasingly focused on the metaverse.

The company’s diverse, popular game portfolio—including Call of Duty, the MMORPG World of Warcraft, and Hearthstone—gives it a strong foundation for metaverse expansion.

These titles have built massive global communities, assets that enhance social and group-building dynamics in virtual worlds. This gives Activision Blizzard a meaningful advantage as it enters the metaverse era.

Flagship franchises like Call of Duty are already integrating VR for immersive gameplay, while long-running MMORPGs like World of Warcraft have established metaverse-like environments for social and economic activity.

If Microsoft’s acquisition is finalized, their combined resources and technology could accelerate full-scale metaverse development.

Why the Metaverse Industry Is Gaining Attention

Several key factors explain the metaverse’s global rise: technological advancement, social demand, and economic potential. The main drivers include:

• Enhanced Realities and Immersive Experiences
• New Forms of Social Connection and Community
• Emerging Business and Economic Models

Reason 1: Enhanced Realities and Immersive Experiences

The metaverse leverages advanced VR and AR to deliver immersive, interactive digital spaces that far surpass conventional online experiences. Users can deeply customize avatars and engage with others in real time.

This technology enables experiences beyond physical and geographic limitations. Anyone, anywhere, can attend virtual concerts, tour distant museums, or enjoy sports with friends in the metaverse. The pandemic accelerated demand for rich, remote experiences—fueling the metaverse’s momentum as a new environment for communication and connection.

In education, the metaverse promises transformative innovation through immersive classrooms and safe simulation environments for hands-on learning. In healthcare, it offers opportunities for surgical training and telemedicine.

Reason 2: New Forms of Social Connection and Community

The metaverse is highly anticipated as a new platform for social interaction. Users join communities or groups in virtual environments, building deep relationships around shared interests and values.

As an innovative, borderless platform, the metaverse enables real-time collaboration across continents, reducing isolation and broadening opportunities for social participation.

For those with physical disabilities or living in remote locations, the metaverse provides a level playing field for engagement and self-expression. Multiple communities—based on hobbies, professions, or beliefs—allow users to participate where they feel most connected. This potential has made the metaverse a focal point for the next wave of social platforms.

Reason 3: Emerging Business and Economic Models

The metaverse opens vast business opportunities and new economic systems for both individuals and enterprises. New revenue streams—such as virtual advertising, digital showcases, and the use of crypto assets and NFTs—expand beyond traditional business models.

Users can personalize avatars and environments, engage in digital art, design, virtual real estate, and fashion commerce. High-value trades of virtual land and items are increasingly common, signaling the rise of a new, independent economy.

For businesses, the metaverse introduces innovative marketing channels: virtual stores, branded experiences, and events that go beyond conventional methods. Leading brands are already opening metaverse shops and selling digital goods.

The metaverse is also vital for the creator economy, enabling individuals to monetize their work and connect directly with fans—driving new forms of economic activity.

Summary: Investment Opportunities in the Growing Metaverse

The metaverse is an innovative convergence of digital and physical realities, propelled by advances in VR, AR, blockchain, and AI. Together, these technologies are creating a digital world that surpasses traditional experiences.

While still in its early stages, the metaverse is expanding rapidly. Market research suggests it could reach a multi-trillion-dollar scale. The US stock market is home to numerous notable players across tech, platforms, and content creation, each contributing to the ecosystem’s development.

Companies highlighted here—Nvidia, ROBLOX, Meta, Alphabet, Amazon, Microsoft, Apple, Unity Software, Epic Games, and Activision Blizzard—bring distinct strengths and leadership across hardware, software, platforms, and content.

The metaverse’s growth will expand these companies’ business opportunities and support long-term growth. However, investors should consider factors such as financial health, competition, and regulatory risk. The sector is nascent, with technical and social acceptance hurdles ahead.

It’s important to closely watch US metaverse companies—not just crypto and NFT trends. The metaverse is more than a passing fad; it represents the next evolution of the internet and has the potential to fundamentally transform how we live, work, and play.

FAQ

What is the metaverse, and why are investors so focused on metaverse-related stocks?

The metaverse is a three-dimensional, immersive digital space merging virtual and physical realities. Investors see massive opportunities to reshape work, entertainment, and social interaction, with rapid growth projected through 2026.

Which US tech giants are leading in the metaverse space?

Facebook and Microsoft are at the forefront of the metaverse, with Apple, Google, Amazon, and Nvidia also making major investments. These companies are building critical infrastructure, platforms, and hardware for the metaverse era.

What are the main risks of investing in metaverse-related stocks?

Key risks include high market volatility and the presence of fraudulent projects. The market remains unproven, so investors must be wary of hype and unrealistic promises. Uncertainty in technological progress also presents risk.

What specific metaverse projects are being developed by Meta, Microsoft, and Nvidia?

Meta is developing social and entertainment solutions; Microsoft is focusing on enterprise collaboration; Nvidia is advancing design and simulation technologies.

How do metaverse stocks compare to traditional tech stocks in terms of advantages and drawbacks?

Metaverse stocks offer greater innovation and growth potential but are more volatile and face higher uncertainty regarding adoption. Their risk-return profile differs significantly from that of traditional tech stocks.

How should investors evaluate the growth and value potential of metaverse companies?

Important metrics include market size, technological innovation, user base, and revenue models. Companies with market caps over $1 billion show strong potential, and key indicators include NFT transaction volume, platform activity, and partnership growth.

What is the current state and outlook for metaverse technology?

Metaverse technology is advancing rapidly, with VR and AR adoption accelerating. Blockchain integration strengthens asset security, and the market is expected to expand several times over between 2026 and 2030. AI will further enhance immersion and accelerate adoption.

Which industries and sectors are poised to benefit most from metaverse growth?

The metaverse is set to transform entertainment and gaming, education and training, retail and e-commerce, healthcare, and manufacturing—creating innovative new business models and revenue streams.