Size Of Crypto Twitter Community: 80M Users, 25M Daily Active

The size of crypto twitter community reaches 60-80M engaged users driven by 2-6M content creators, with 25-30M daily active crypto users. X dominates as the primary platform for 41.7% of crypto participants, generating 800,000 to 1M daily tweets about cryptocurrency.

Understanding The Three Layers Of Crypto Twitter

The size of crypto twitter community isn’t monolithic—it operates across three distinct engagement tiers. Layer 1 consists of Core Content Creators (2-6M) actively posting original crypto content weekly or daily. Academic datasets analyzing millions of crypto-related tweets show approximately 2.1M unique users consistently creating crypto content, generating bulk narratives driving CT culture.

Layer 2 represents the Engaged Community (60-80M)—people who regularly read, follow, interact with, and share crypto discussions. They might not post original content frequently, but actively consume and engage with the ecosystem. This is the practical audience that crypto projects, influencers, and marketers actually reach. The crypto community demonstrates 15-25% higher engagement rates than average X content, confirming active participation rather than passive observation.

Layer 3 includes Passive Observers (up to 234M theoretically). According to CoinGecko surveys, 41.7% of crypto users say X is their primary platform. With Triple-A reporting 562M global crypto holders in 2024, this theoretically puts maximum possible crypto audience on X at around 234M. However, survey bias toward highly engaged users means this figure represents theoretical reach rather than active participation.

Why 25-30 Million Daily Active Users Matters For Marketers

The size of crypto twitter community for marketing purposes centers on daily active crypto users on X—approximately 25-30M globally. Using X’s 251M daily active users (Q2 2024 Financial Times reporting) and applying crypto’s 11.6% share (6.8% global ownership × 1.7 concentration factor), this yields the 25-30M planning midpoint most Web3 marketers should target.

Calculation Methodology

Baseline: 251M X daily actives × 6.8% global crypto ownership = 17.1M floor estimate

Adjusted: 6.8% × 1.7 concentration uplift = 11.6% effective share

Result: 251M × 11.6% = 29.1M daily active crypto users

Range: 9M (conservative mobile-only) to 35M (Musk’s 300M claim adjusted)

Mobile-only data from Similarweb showed 132M daily active users on iOS and Android in June 2025. Applying the same 11.6% crypto share yields 15.3M mobile daily crypto users—a conservative lower bound excluding desktop access. If applying 11.6% to Musk’s claimed 300M daily actives, the upper reference reaches 34.8M, bracketing realistic worldwide range of 9-35M.

For most Web3 marketing campaigns, planning against 25-30M daily active crypto users globally is reasonable. This reflects a platform where crypto is over-represented relative to general population, where crypto users actively seek news, and where conversations move quickly around catalysts like token launches, ETFs, and macro events.

Geographic Distribution: Asia-Pacific Leads at 43%

The size of crypto twitter community spans globally with distinct regional concentrations. Asia-Pacific dominates at 43%, led by India with 93.5M total crypto users. North America contributes 17%, with US adding 52.9M crypto enthusiasts. Europe accounts for 15%, strongest in UK and Germany. Africa represents 10%, with Nigeria leading at 13.3M users.

Chainalysis’s 2025 Global Adoption Index shows Asia-Pacific saw 69% year-over-year growth in crypto activity, while Latin America jumped 63%. These regions represent crypto’s fastest-growing hubs, shifting conversation dynamics from Western-dominated narratives to truly global perspectives on Crypto Twitter.

Demographics: Male-Dominated, 25-34 Age Group

The majority of the U.S. Twitter crypto audience comprises males in their early to mid-30s who largely reside in New York, Los Angeles, and other parts of California. They self-describe not just as crypto investors but as fathers, husbands, engineers, entrepreneurs, and business professionals, making up 70% of the audience. They source crypto news from YouTube, OpenSea, Crypto.com, Medium, and Reddit. Top interest categories include finance, podcasts, cars, and esports.

Top tech CEOs like Elon Musk and Bill Gates influence this audience heavily, along with widely known crypto entrepreneurs like ShapeShift founder Erik Voorhees and Coinbase co-founder Brian Armstrong. Industry figures Cameron Winklevoss, Andreas Antonopoulos, Tyler Winklevoss, Charlie Lee, and Roger Ver followed closely behind.

Six Sub-Communities Within Crypto Twitter

The size of crypto twitter community analysis reveals diverse sub-communities, each with distinct interests:

Football Fans, Gamers, and College Students (17%): Love discussing sports news, NFL memes, and gaming. PlayStation is their console of choice, with Tesla, Nike, and Netflix among favorite brands. Their preferred cryptocurrency is DOGE, dominating interests even more than Elon Musk and LeBron James accounts.

Ethereum, Bitcoin, and Web3 Hype (14%): Mostly 36-year-old males living in San Francisco, Denver, and Miami. Use terms like bitcoin, blockchain, and cryptocurrency in bios. Follow crypto analysts like Will Clemente and Peter Schiff. Favor Substack and Block Crypto newsletters, with CCN, Stocktwits, and CNBC among top media interests.

DOGE and SHIB Army Fans (13%): Focus on meme coins and community-driven projects. Highly engaged in specific token communities with strong social cohesion around particular cryptocurrencies.

Binance and Airdrop Fans (11%): Primarily interested in exchange dynamics, trading opportunities, and free token distributions. Track airdrop calendars and exchange listings closely.

NFT Collectors and ADA Traders (10%): Not just influenced by biggest names in technology. Show that huge crypto audiences exist outside Bitcoin and Ethereum, each with disparate interests and influences.

Political News Junkies (19%): Made up of mid-30s users largely based in Manhattan, San Francisco, and Seattle working in tech and software. Keep current on latest political news via CNBC, NBC News, and ABC News. Bond over passion for tech startups, venture capital, and U.S. political news.

Fox News & MAGA Cluster (7%): Majority age 39, making them “oldest” cluster. Largely reside in Texas, Pennsylvania, and Michigan. Use Twitter to express political views, with information coming from Sean Hannity, The Post Millennial, and conservative media outlets.

X Dominates Crypto Social Media Landscape

What social media is most used for crypto? X (formerly Twitter), Telegram, and YouTube represented a combined 84.0% of the crypto community’s platform usage according to CoinGecko surveys. While X was unsurprisingly most popular, only 41.7% or less than half considered it their main platform. This suggests that although crypto Twitter is well-known, X is not the only online space where crypto community primarily gathers.

The next most popular platforms, Telegram and YouTube, have similar popularity levels. 21.5% indicated spending most time on crypto Telegram, followed closely by 20.8% mainly on crypto YouTube. Crypto Discord was primary platform for 6.8%, slightly ahead of 4.5% mainly on crypto Reddit. Just 1.3% were mainly Farcaster users, with 2.4% using other platforms like 4chan, WhatsApp, and TikTok.

Most of the crypto community obtain news from social media platforms rather than news websites. A total of 73.8% consumed most crypto information from X, YouTube, or Telegram, while news websites lagged as primary source for just 6.5%. X ranked as most popular information source at 34.4%, with 66.7% of X users also getting their information there. Crypto YouTube ranked second at 23.4% market share, with 68.7% of YouTube users also consuming information on the platform.

How To Reach The Crypto Twitter Audience

For Web3 marketers targeting the size of crypto twitter community, several strategies maximize reach:

Effective Targeting Strategies

Signal-Based Targeting: Use keyword, cashtag, and follower lookalike targeting around leading assets, ecosystems, and publishers

News Moment Posting: Crypto attention clusters around market-moving moments; post within minutes of catalysts using tools like LunarCrush

Blended Engagement: Combine Promoted Posts, Creator partnerships, and Spaces; educational threads and AMAs earn higher engagement than purely promotional posts

Clean Measurement: Track site actions tied to X traffic, not just vanity metrics; expect long tail of lurkers

Shift budgets toward event-driven posting and Spaces, build creator-led threads, and target lookalikes around cashtags and authoritative publishers. Monitor rising narratives with social intelligence tools, then measure downstream site actions, not only likes or impressions.

FAQ

What is the size of crypto twitter community?

The size of crypto twitter community consists of 60-80M engaged users, powered by 2-6M content creators, with 25-30M daily active crypto users. This makes it one of the largest topic-specific communities on any social platform.

How many people use Crypto Twitter daily?

Approximately 25-30M people actively engage with crypto content on X daily. This figure comes from X’s 251M daily actives multiplied by 11.6% adjusted crypto share (6.8% global ownership × 1.7 concentration factor).

Is Crypto Twitter the largest crypto community?

While X is the most influential crypto platform at 41.7% primary usage, it’s not the only gathering place. Telegram (21.5%) and YouTube (20.8%) have similar popularity levels. Combined, these three platforms represent 84% of crypto social media usage.

What percentage of X users are interested in crypto?

Approximately 11.6% of X’s daily active users engage with crypto content, significantly higher than the 6.8% global crypto ownership rate. This concentration reflects crypto’s over-indexing on X compared to other platforms.

Who are the main crypto Twitter users?

The majority comprises males in their early to mid-30s, primarily in New York, Los Angeles, and California. They self-describe as fathers, husbands, engineers, entrepreneurs, and business professionals, making up 70% of the audience.

How fast is the size of crypto twitter community growing?

The community shows 15% increase in monetizable daily active users year-over-year, with 69% growth in Asia-Pacific crypto activity alone. With regulatory clarity improving and institutional adoption accelerating, the engaged community could realistically reach 100-120M.