Gate News message, April 16 — Starbucks has launched a beta app within ChatGPT that uses artificial intelligence to deliver personalized beverage recommendations. Users can describe their mood, taste preferences, or desired atmosphere, and receive tailored drink suggestions that can be ordered directly through the Starbucks app or website for in-store pickup.
The feature aims to capture customers’ immediate inspiration rather than requiring them to passively browse the menu. Starbucks is also testing AI applications on a broader scale, including Green Dot Assist, an intelligent assistant for baristas built on Microsoft’s Azure OpenAI platform. Both initiatives align with CEO Brian Niccol’s “Back to Starbucks” transformation plan, which seeks to shift away from over-reliance on mobile orders and restore the brand’s classic coffeehouse experience. The plan includes adding comfortable seating in stores, streamlining the menu, optimizing the membership program, and establishing clear service standards. AI will serve as a behind-the-scenes technology enabler rather than replacing the brand’s human-centered service.
Starbucks stock has gained 17% year-to-date in 2026.
Disclaimer: The information on this page may come from third parties and does not represent the views or opinions of Gate. The content displayed on this page is for reference only and does not constitute any financial, investment, or legal advice. Gate does not guarantee the accuracy or completeness of the information and shall not be liable for any losses arising from the use of this information. Virtual asset investments carry high risks and are subject to significant price volatility. You may lose all of your invested principal. Please fully understand the relevant risks and make prudent decisions based on your own financial situation and risk tolerance. For details, please refer to
Disclaimer.
Related Articles
Goldman Sachs Files Bitcoin Income ETF Using Options Strategy
Goldman Sachs proposed a Bitcoin-focused income ETF that avoids direct Bitcoin holdings, using linked ETFs and options strategies for income. This filing reflects increased competition in the crypto investment space among major firms.
CryptoFrontNews2h ago
SIX Taps Chainlink to Deliver Equities Data Onchain
SIX has integrated Swiss and Spanish equities data onchain via Chainlink's DataLink, enhancing access to over 75 blockchain networks. This allows the use of verified market data in various digital finance products, meeting growing institutional demands for reliable data.
CryptoFrontNews2h ago
X's Cashtags Feature Generates $1B in Trading Volume Within Days of Launch
X has launched the Cashtags feature, integrating financial trading into its social feed, generating $1 billion in trading volume shortly after its release. Currently available for iPhone users in the U.S. and Canada, it allows easy access to market data and discussions. X Money, a peer-to-peer wallet, is set for rollout amid regulatory concerns, while a new integration with Wealthsimple enables direct in-app trading.
GateNews2h ago
MicroStrategy Shifts STRC to Semi-Monthly Dividends as Daily Trading Volume Hits $1.1B
MicroStrategy plans to switch its preferred stock dividend payouts from monthly to semi-monthly, aiming to enhance investor gains and stabilize stock prices. Shareholders will vote on this by June 8. The stock has seen a trading surge and significant price fluctuations recently, influenced by Bitcoin trends and external geopolitical factors.
GateNews2h ago
Bitcoin ETFs Record $663.9M Inflows, Strongest Day Since Mid-January
Bitcoin ETFs saw $663.9 million in inflows on April 18, indicating renewed institutional confidence and a shift in market sentiment. This trend suggests sustained interest in Bitcoin as investors seek to diversify their portfolios.
GateNews3h ago
Hong Kong Exchange Overhauls IPO Mechanism to Tighten Disclosure Standards and Penalize Substandard Filings
HKEX is reforming its listing mechanism to improve IPO quality by enforcing stricter disclosure standards and allowing confidential submissions. Failure to meet standards will result in public disclosure of sponsoring institutions' names, emphasizing the importance of compliance.
GateNews3h ago
