Google embeds ads in AI chat Bots.

Google’s advertising network has started displaying ads in the dialogue flow of chat Bots—this is one of the measures taken by Google’s parent company Alphabet to maintain its advantage in the digital advertising space amid the rise of generative artificial intelligence. Earlier this year, Google’s AdSense network, which traditionally showed ads in search results and on website margins, has expanded to include dialogues with chat Bots operated by artificial intelligence startups. According to insiders, Google made this decision after testing with several startups (including the AI search app iAsk and Liner) last year and earlier this year.