Kalshi becomes the official prediction market partner of CNN, accelerating the entry of prediction data into mainstream media.

Prediction market platform Kalshi announced today that it has officially become CNN's official prediction market partner, with its real-time event probability data fully integrated into CNN's programming and news reporting processes. According to Kalshi's statement, CNN's newsroom, data team, and production team will be able to directly access Kalshi's real-time predictive data on future cultural, political, and social events, providing more forward-looking reference indicators for program content.

Under the leadership of CNN's chief data analyst Harry Enten, Kalshi's data will appear on multiple programs as an important basis for supplementary analysis. In addition, CNN will introduce a new real-time prediction market data ticker provided by Kalshi, allowing viewers to sync and obtain the latest changes in the prediction market while watching the shows.

Kalshi states that its platform “has become an authoritative source for understanding future trends,” widely used by journalists, politicians, Wall Street institutions, and the general public. The influence of prediction markets is rapidly expanding, and the CEO of competitor Polymarket, Shayne Coplan, recently emphasized on CBS's “60 Minutes” that prediction markets “are the most accurate tools for predicting the future that humanity has at present.”

This year, both Kalshi and Polymarket have developed rapidly, with a cumulative trading volume exceeding $45 billion. Major institutions such as Google Finance, Yahoo Finance, Robinhood, and the Intercontinental Exchange have established partnerships with these prediction markets, indicating that the industry is accelerating its entry into the mainstream financial system and public view.

Nevertheless, the prediction market still faces regulatory scrutiny. Kalshi recently encountered a nationwide class action lawsuit, accused of operating an unlicensed sports betting business and allegedly exaggerating its odds as being more advantageous compared to traditional bookmakers. This incident once again highlights the tension between the rapid expansion of the prediction market industry and the regulatory framework.

Overall, the collaboration between Kalshi and CNN marks the official entry of the prediction market into the mainstream media ecosystem, further acknowledging its data value. With the increasing uncertainty of political, economic, and cultural events, the prediction market is expected to become an important data source for media, institutions, and investors in the future. (The Block)