US new home sales basically flatlined in October after posting gains the previous month. Looks like builders are getting creative—slashing prices and rolling out incentives to pull in buyers who are still on the fence. The slowdown is worth watching if you're thinking about broader economic trends. When housing momentum weakens, it typically signals something about consumer confidence and spending patterns. Builders aren't panicking yet though; they're actively competing for market share rather than sitting tight. This kind of demand pressure at the consumer level could reshape how capital flows across different asset classes over the next few quarters.