AliExpress Brand+ GMV Penetration Rate Hits Nearly 40% on June 1 Summer Sale

According to 36氪, on June 1, AliExpress' Brand+ category achieved a nearly 40% GMV penetration rate on the first day of its 2026 summer campaign. The platform reported emerging brands including Seauto (pool robots), Funwater (water sports), Anycubic (3D printing), and Oukitel (energy batteries) saw multifold to tenfold growth across core markets including Europe, the U.S., and Brazil.
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