APR, a South Korean beauty brand company, is forecast to achieve record-breaking Q2 2026 revenue and operating profit driven by strong sales during Amazon's Prime Day event in the US market, according to a consensus of 15 securities firms compiled by Yonhap Infomax. The company's Q2 revenue is projected at 742.9 billion won, up 126.7% year-over-year, while operating profit is expected to reach 180.9 billion won, a 113.9% increase from the same period last year. The surge follows a four-day Amazon Prime Day event starting on the 23rd of last month, where APR's flagship Medicube brand placed 11 products in Amazon Beauty's top 100 bestsellers and its Zero Pore Pad secured the #1 spot in Amazon Beauty for the second consecutive year. Securities analysts attribute the performance to accelerated US market penetration, with US revenue estimates ranging from 338.1 billion won (Samsung Securities) to 341.9 billion won (Eugene Investment & Securities), representing year-over-year growth of 251-255%. The US market now accounts for approximately 50.5% of APR's total revenue, marking a strategic shift in the company's geographic revenue mix as it expands offline retail partnerships with major US chains including Ulta, Target, Walmart, and Nordstrom.
Securities Firms Project APR Q2 Revenue at 742.9 Billion Won
Yonhap Infomax compiled earnings forecasts from 15 securities firms submitted within the past month. The consensus projects APR's Q2 2026 revenue at 742.9 billion won, representing a 126.7% increase compared to the same quarter last year. Operating profit is forecast at 180.9 billion won, up 113.9% year-over-year. These figures surpass the company's previous quarterly record set in Q1 2026. Samsung Securities estimates Q2 US revenue at 338.1 billion won, up 251.5% year-over-year, while Eugene Investment & Securities projects 341.9 billion won, a 255.5% increase. Based on Eugene Investment & Securities' calculations, the US market represents 50.5% of APR's total revenue in Q2 2026.
Medicube Products Dominate Amazon Prime Day Beauty Rankings
During the four-day Amazon Prime Day event starting on the 23rd of last month, 11 Medicube products entered Amazon Beauty's top 100 bestseller list. The Zero Pore Pad maintained the #1 position in Amazon Beauty overall for the second consecutive year. Samsung Securities analyst Jeong Dong-hee stated that "Amazon Prime Day and TikTok Shop event performance appears to exceed last year's Black Friday levels" and noted that "most of the volume initially expected to be distributed between Q2 and Q3 will be reflected in Q2." The online sales momentum is translating into offline retail expansion across the US market.
APR Completes US Offline Retail Expansion with Major Chains
APR has completed entry into Target, Walmart, and Nordstrom stores following its initial partnership with Ulta, the largest beauty retailer in the US. The company has scheduled entry into CVS and Costco stores in Q3 2026. Eugene Investment & Securities analyst Lee Hae-ni stated that "in addition to strong US online sales, earnings visibility from offline store expansion is anticipated" and described the pattern of "high sales growth continuing from the US to Europe" as positive.
Europe Sales Expand Beyond UK to Four Additional Markets
APR has completed entry into 450 Sephora stores across Europe. Revenue that was concentrated in the UK during Q1 2026 expanded to Spain, France, Italy, and Germany in Q2 2026. The geographic diversification in Europe follows the company's US market expansion strategy of combining online marketplace success with physical retail presence.
APR Schedules Q2 Earnings Announcement for Early Next Month
APR plans to announce its official Q2 2026 financial results in early next month. The announcement will confirm whether actual performance aligns with the securities firm consensus projections. Analysts anticipate continued earnings improvement in the second half of 2026 as US major retail channel entry effects combine with year-end peak season demand.
FAQ
What revenue did securities firms forecast for APR in Q2 2026?
Securities firms forecast APR's Q2 2026 revenue at 742.9 billion won, up 126.7% year-over-year, with operating profit projected at 180.9 billion won, a 113.9% increase, according to a Yonhap Infomax consensus of 15 firms.
How did Medicube perform during Amazon Prime Day?
During the four-day Amazon Prime Day event starting on the 23rd of last month, 11 Medicube products entered Amazon Beauty's top 100 bestseller list, and the Zero Pore Pad secured the #1 position in Amazon Beauty overall for the second consecutive year.
Which US retail chains has APR entered?
APR has completed entry into Ulta, Target, Walmart, and Nordstrom stores in the US, with CVS and Costco entry scheduled for Q3 2026.
