Blue Moon (06993) Reports Mid-Year Earnings Guidance, Net Loss Narrows Over 55% Year-on-Year

According to Blue Moon Group's mid-year earnings guidance released on July 15, 2026, the company expects net loss to narrow by over 55% year-on-year for the first half, continuing the improvement trend from 2025 when full-year loss contracted 56.1% to approximately HK$329 million.

The improvement reflects gains from the company's multi-channel strategy. Sales and distribution expenses declined 11.5% year-on-year to HK$4.468 billion in 2025, while self-broadcasting matrix operations matured, the "Amazing Future Laundry Technology" knowledge marketing IP achieved 1.8 billion exposures in the first half, and offline distribution channel revenue grew 15% year-on-year. Blue Moon maintained its market-leading position with 17 consecutive years as the top laundry detergent brand by market share and ranked first in brand strength for 16 consecutive years. The company's personal care segment showed the fastest growth at 12.8% year-on-year revenue increase to HK$578 million in 2025.