China Launches Health Food Elderly Protection Initiative With 4 Pillars and 19 Specific Measures

GateNews
According to China's State Administration for Market Regulation, Ministry of Industry and Information Technology, and Ministry of Civil Affairs, the three agencies recently launched a Health Food Elderly Protection Initiative and released a comprehensive action plan. The plan encompasses four major areas with 19 specific measures, focusing on optimizing approval services, strengthening production controls, regulating market practices, and promoting high-quality industry development. The initiative prioritizes cracking down on false advertising in livestream commerce and private domain marketing while protecting elderly consumers, the primary demographic for health food products.
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