Crypto-Powered Peptide Gray Market Hits $100M Annual Run Rate Amid 'Looksmaxxing' Trend, Chainalysis Reports

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According to Chainalysis' report released Thursday, the crypto-powered gray market for peptides has surpassed a $100 million annual run rate, driven primarily by Bitcoin and stablecoin payments. Crypto flows to peptide vendors jumped 159% from $12 million in Q4 2025 to $32 million in Q1 2026, with Q2 2026 projected to reach $39 million. The surge is fueled by the "looksmaxxing" social media trend—focused on maximizing physical attractiveness through fitness, diet, supplements, and cosmetic procedures—and growing demand for cheaper alternatives to regulated weight-loss drugs like Ozempic.
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