According to data jointly released by Kyobo Securities and the beauty industry on June 30, of the top 100 best-selling skincare products during Amazon Prime Day 2026, 38 were from Korean brands, and 7 of the top 10 were Korean cosmetics. Based on statistics from the Ministry of Food and Drug Safety, South Korea's cosmetic exports to the U.S. in the first quarter of 2026 reached $620 million, up 40.9% year-on-year.
Brand Count Ranking: Medicube Leads with 11 Products, 19 Korean Cosmetics in Top 30 Skincare
The number of products selected per Korean cosmetic brand in the top 100 skincare products is as follows:
Medicube (under APR): 11 products, the most among all brands
Anua: 5 products
COSRX: 4 products
BIODANCE: 3 products
Laneige, SKIN1004: 2 products each
AESTURA, Illiyoon, d'Alba, Beauty of Joseon, KAHI, Abib and others: 1 product each selected
Among the top 30 skincare products, 19 were Korean cosmetics, with categories expanding from a few popular brands to multiple categories including cotton pads, serums, masks, creams, and lip care.
Individual Product Ranking: Medicube "Zero Pore Pads 2.0" Takes 1st Place in Skincare
The 7 Korean cosmetic brand products in the top 10 skincare products are ranked as follows: 1st place Medicube "Zero Pore Pads 2.0", 2nd place BIODANCE "Bio-Collagen Deep Mask", 4th place Laneige "Lip Balm", 5th place Medicube "Collagen Gel Cream", 6th place Anua "PDRN Collagen Radiance Essence Spray", 7th place Medicube "PDRN Pink Peptide Serum", 10th place Medicube "Collagen Sleeping Mask".
Kyobo Securities Analyst on European Market
In a report on June 30, Kyobo Securities analyst Kwon Woo-jung noted that Korean cosmetics hold approximately 30% of the share in Amazon U.S. beauty and personal care categories. The report specifically mentioned France, stating that Korean cosmetics are making significant strides in France, where French consumers have a high preference for local brands.
Frequently Asked Questions
What is the source of the 2026 Prime Day Korean cosmetics ranking data?
The ranking data was jointly released by Korean beauty industry players and Kyobo Securities on June 30, 2026, with the cutoff date being the last day of Prime Day (June 26) based on Amazon's skincare bestseller list.
Which Korean cosmetic brand had the most products selected in the 2026 Prime Day skincare top 100?
Medicube (a brand under APR) had a total of 11 products selected in the top 100 skincare products, ranking first among all brands. In terms of individual product rankings, Medicube's "Zero Pore Pads 2.0" took 1st place in skincare.
What is the specific figure for Korean cosmetics exports to the U.S. in the first quarter of 2026?
According to statistics from the Ministry of Food and Drug Safety, South Korea's cosmetic exports to the U.S. in the first quarter of 2026 reached $620 million, up 40.9% from the same period in 2025. Total Korean cosmetic exports reached $3.1 billion (YoY +19%), setting a quarterly record.
