On June 10, the cryptocurrency exchange Kraken and the Fédération Internationale de Football Association (FIFA) announced that Kraken has officially become an official cryptocurrency exchange sponsor of the 2026 FIFA World Cup. The agreement covers the seven-week competition period from June 11 to July 19. Financial terms were not disclosed, and multiple law enforcement agencies simultaneously warned fans to watch out for cryptocurrency scam risks named after the World Cup.
Confirmed terms and event plan of the partnership agreement
As confirmed in the official statements from Kraken and FIFA：
Official title：Kraken as the “official cryptocurrency exchange sponsor”
Agreement term：June 11 to July 19, 2026 (seven weeks)
Financial terms：Not disclosed
Launch activation：The partnership will kick off with countdown concerts across multiple countries and cities (timed for just before the opening matches)
During-event plan：Kraken said it plans to roll out “fan-centric product experiences” in North America and Europe (the specific format has not yet been fully disclosed)
Kraken co-CEO Arjun Sethi said in an official statement: “Football has always transcended borders, and cryptocurrency is no different.” Founded in 2011 and headquartered in San Francisco, Kraken operates in more than 190 countries.
FIFA Chief Commercial Officer Romy Gay said in a statement: “Innovation has always been at the heart of FIFA’s efforts to enhance the fan experience. We’re excited to work with Kraken. Like us, Kraken is committed to innovation and technology.”
Kraken’s existing sports sponsorship portfolio
This FIFA collaboration is an extension of Kraken’s existing sports sponsorship portfolio. As confirmed by Decrypt, Kraken’s current partners include: the English Premier League club Tottenham Hotspur, the Spanish team Atlético de Madrid, the German club RB Leipzig, and the Atlassian Williams Racing Formula 1 team.
Other crypto collaborations alongside FIFA: ADI Predictstreet
In April 2026, FIFA announced a separate multi-year agreement with ADI Predictstreet, which will become the official prediction market platform for the 2026 World Cup. ADI Predictstreet is built on the ADI Chain network, with ADI Chain focusing on the Middle East and North Africa (MENA) market.
Frequently asked questions
What are Kraken’s specific responsibilities as FIFA’s official cryptocurrency exchange?
According to the official statement, Kraken’s responsibilities include providing fans with “fan-centric product experiences” in North America and Europe throughout the World Cup (June 11 to July 19) and using countdown concerts as the partnership launch activation. The specific service details have not yet been fully disclosed, and the financial terms were also not explained publicly.
What other confirmed crypto collaborations does FIFA have for the 2026 World Cup?
In addition to Kraken’s official cryptocurrency exchange collaboration, FIFA announced in April 2026 that it has entered into a multi-year agreement with ADI Predictstreet, which will serve as the event’s official prediction market platform. It is built on the ADI Chain network, which focuses on the MENA market.
What risks do law enforcement agencies specifically warn about regarding crypto scams for the 2026 World Cup?
According to Decrypt, multiple law enforcement agencies warned fans that cryptocurrency scams target fan groups by using World Cup ticket purchases or merchandise as bait. Decrypt did not fully list the specific names of the agencies or the detailed contents of the warnings.
