Machi Big Brother recalls shorting DOGE: once lost two mansions, reversed after Elon Musk’s “sold” news

According to Blockbeats on May 15, Taiwanese celebrity Huang Licheng (Machi Big Brother) recalled in an interview the process of shorting DOGE in 2021: he entered a short position after DOGE’s quote hit $0.25, held the position during the rising run and kept adding to the position; at one point his unrealized loss was equivalent to two mansions. In the end, after Elon Musk attended a U.S. comedy show as a guest host, the DOGE price dropped sharply due to the “sell the news” effect, turning defeat into victory.

Background for entering the short and holding the position

Huang Licheng said that when DOGE rose to $0.25, he judged it was suitable to short and established a short position. However, DOGE then kept climbing and broke above $0.5, with the unrealized loss continuing to widen. He quoted in the interview: “A mansion is gone, two mansions are gone… but it feels pretty good. That time, I almost lost all my principal. It was the worst trade I ever made, but later it became the best one I made at the time.” During the more-than-two-week uptrend, Huang Licheng continuously added to his short, waiting for the market reversal.

May 8, 2021 SNL event: the confirmed ‘sell the news’ turning point

Event background: Elon Musk had long publicly recommended DOGE on Twitter, and the market expected him to mention or recommend DOGE during the nationwide livestream, causing a large amount of money to rush in before the program aired, continuously pushing up DOGE’s price.

In the interview, Huang Licheng described what it was like to watch the livestream: “So nervous I was sweating. Watching Musk up there talking about all kinds of nonsense jokes. Every time they told a joke, the Dogecoin price would jump up a bit, and then it started turning downward. Brothers, this is ‘Sell the News’—he was just talking nonsense up there. After the show ended, the Dogecoin price came down. Look, one mansion came back, two mansions came back. Boom!”

After the show ended, Huang Licheng immediately started closing positions to lock in profits, eventually becoming among the top winners on Binance’s trader profit leaderboard.

Current positions: Hyperbot’s May 14 confirmed data

Based on Hyperbot’s data from May 14, 2026:

ETH long positions: unrealized loss of $515k

BTC long positions: unrealized loss of $25k

Huang Licheng currently holds long positions, opposite to the direction of his 2021 DOGE short trade.

FAQ

What specific event triggered the reversal of Huang Licheng’s DOGE short trade?

According to Huang Licheng’s recalled interview, the event that triggered the reversal was May 8, 2021, when Elon Musk attended Saturday Night Live (SNL) as a guest host. Before the show aired, a large amount of money poured in to push up DOGE; after the show aired, due to the “Sell the News” effect (Musk did not officially recommend DOGE on the show), the price fell, turning Huang Licheng’s short from a loss into a profit.

How did Huang Licheng describe his mindset that night?

Based on the direct quote from the interview, Huang Licheng described himself as “nervous and sweating nonstop.” He watched Musk tell jokes during the program, with DOGE first making a small push up and then turning and heading downward. After the show ended, he used “one mansion came back, two mansions came back, boom!” to describe the moment of reversal.

What is Huang Licheng’s current position direction on Hyperliquid?

According to Hyperbot’s May 14, 2026 data, Huang Licheng currently holds ETH long positions (unrealized loss of $515k) and BTC long positions (unrealized loss of $25k). Both positions are in the long direction.