Meta AI Boosts Facebook, Instagram Engagement in Q1 FY26; Reels Time Spent Up 10%

According to The Economic Times, Meta's Q1 FY26 results showed AI upgrades lifted video engagement across Facebook and Instagram. Instagram Reels time spent rose 10%, while Facebook video watch time increased more than 8% globally. Average price per ad rose 12% year-on-year, and more than 8 million advertisers used generative AI ad tools. Meta reported capital spending of US$19.8 billion and net income of US$26.8 billion, with over 3.5 billion daily active users across Meta apps.
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