Mirae Asset Group announced on the 23rd that acquired digital asset exchange Korbit will relaunch under the new name Digital X. Chairman Park Hyun-joo communicated the rebrand through a letter to employees titled 'Digital X: Welcoming the Start of a New Voyage.' The name change reflects Mirae Asset's strategy to position Digital X as the core pillar of its 'Mirae Asset 3.0' vision, merging traditional finance expertise with digital asset specialization to create what Park described as a new investment paradigm combining conventional and crypto assets.
Digital X Name Represents Convergence of Traditional and Digital Finance
Park explained that the 'X' in Digital X symbolizes both the unknown future and the infinite possibilities created when different values intersect and merge. "This name goes beyond simple rebranding—it is a precise compass pointing our direction forward and a solemn promise we will all practice together," Park stated in the letter. The rebrand aims to combine Mirae Asset's three decades of global heritage with Korbit's field expertise to create what Park called "an unparalleled organization that proactively defines the next era of digital assets." The platform will focus on real-world asset (RWA) tokenization, security token offerings (STO), stablecoins, and building an investment ecosystem where traditional and digital assets coexist organically.
Park Hyun-joo Emphasizes Customer Trust Behind Trading Data
In the employee letter, Park urged staff to remember the human lives behind financial data. "Behind all data lies someone's hope," Park wrote. "Never forget that behind the cold numbers and graphs we encounter daily, there is always the breathing life of warm people." He described customers ranging from young people buying their first Bitcoin with dreams of the future, to younger generations steadily accumulating assets for tomorrow, to retirees entrusting their life savings containing a lifetime of sweat. "All of this is contained within our systems," Park added, emphasizing the weight of responsibility Digital X carries.
Mirae Asset Sets Compliance as Top Priority for Digital X Operations
Park stressed the critical importance of regulatory compliance in the letter. "Trust takes a lifetime to build but collapses in a single moment," he stated, ordering complete adherence to anti-money laundering (AML), know-your-customer (KYC), information security, and fraud detection system (FDS) standards. He instructed employees to perfectly comply with related laws and global standards across all operational areas. Park added that Digital X must become "the market's role model that most exemplarily implements regulatory authority guidelines" during the upcoming advancement of the Virtual Asset User Protection Act and STO system improvements.
Platform to Expand Beyond Exchange into Investment Education Hub
Park outlined Digital X's evolution beyond a simple trading platform. "We will move more offensively and actively than anyone to lead the market, embodying the vision of 'Mirae Asset 3.0' through Digital X as our stage," he stated. The platform plans to significantly strengthen investor education and develop into an "intelligent investment platform" where knowledge, information, and deep insights flow organically. This expansion represents Mirae Asset's commitment to creating comprehensive digital asset infrastructure rather than operating solely as a transaction venue.
FAQ
What did Mirae Asset announce about Korbit on the 23rd?
Mirae Asset Group announced that acquired crypto exchange Korbit will relaunch under the new name Digital X, communicated through Chairman Park Hyun-joo's letter to employees titled 'Digital X: Welcoming the Start of a New Voyage.'
Why did Mirae Asset rebrand Korbit to Digital X?
The rebrand positions Digital X as the core pillar of Mirae Asset's 'Mirae Asset 3.0' strategy, aiming to merge traditional finance expertise with digital asset specialization and create a new investment paradigm combining conventional and crypto assets through RWA tokenization, STOs, and stablecoins.
What compliance standards did Park Hyun-joo emphasize for Digital X?
Park ordered complete adherence to anti-money laundering (AML), know-your-customer (KYC), information security, and fraud detection system (FDS) standards, stating Digital X must become the market's role model for regulatory compliance during Virtual Asset User Protection Act advancements and STO system improvements.
