According to The Korea Times, OpenAI announced on May 7 that it will expand its ChatGPT ads pilot to South Korea, the UK, Japan, Brazil, and Mexico to monetize free users beyond its initial markets (US, Canada, Australia, and New Zealand).
The test will target adult users on Free and Go plans, while Plus, Pro, Business, Enterprise, and Edu subscriptions remain ad-free. OpenAI said ads will be labeled and kept separate from chatbot responses, with advertisers receiving only aggregated data. Minors and sensitive or regulated topics will be excluded from ad targeting.
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