Sharon Osbourne announced on May 22, 2026, at Licensing Expo that an AI hologram avatar of her late husband Ozzy Osbourne will enable rock fans to chat with a digital version of the rock icon beginning in late summer 2026. The avatar will appear in Proto Luma holographic units in both the UK and US. Ozzy Osbourne died at age 76 last summer, weeks after his final performance in Birmingham with Black Sabbath. The hologram project represents a partnership between technology firms Hyperreal and Proto Hologram to create what the companies describe as a "living performance" that responds to fans exactly as Ozzy would have.
Project Partnership and Technology
Hyperreal, the company behind a patented Digital DNA process, is building Ozzy's authenticated avatar using material approved by the Osbourne family. Proto Hologram will power the holographic presence that allows the virtual Ozzy to appear, move, and speak in real time to fans. Together, the companies say the technology will enable the avatar to hold conversations with music lovers.
Hyperreal CEO Remington Scott stated: "Every element of this avatar was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most. This is a living performance, not a rendering; and it draws from nothing that wasn't given willingly."
Proto Hologram founder David Nussbaum added: "It's an honour to be trusted to bring one of true gods of rock back to the world to continue to connect with fans - thank you Sharon and Jack. We wouldn't do it if we didn't know both of our company's technologies will create an experience that truly extends Ozzy's presence, his heart and soul, into the future."
Deployment Timeline
Digital Ozzy is set to appear in Proto Luma holographic units beginning late summer 2026 in the UK and US.