Strive, Inc. (NASDAQ: ASST), the Dallas-based firm co-founded by Vivek Ramaswamy, disclosed on Monday that its Bitcoin treasury has crossed the 15,000 BTC threshold following the purchase of an additional 444 bitcoin for approximately $33.9 million, according to CEO Matt Cole’s post on X and a Form 8-K filing with the U.S. Securities and Exchange Commission. The latest acquisition was made at an average cost of roughly $76,307 per bitcoin. With the latest transaction, Strive’s total holdings now exceed 15,000 BTC, valued at approximately $1.2 billion at current market prices.
Accumulation Timeline
The purchase extends a string of accumulation moves throughout 2026. As of April 24, the company held 14,557 BTC following a separate purchase of 789 bitcoin at an average price of $77,890 per coin. The company has added over 2,200 BTC since January 2026, when it completed its acquisition of medical diagnostics firm Semler Scientific. At the time of that acquisition, Strive held approximately 12,798 bitcoin.
Corporate Rankings Position
Bitcoin Treasuries data shows Strive now ranks ninth among public companies holding bitcoin on their balance sheets, placing it within range of Riot Platforms at 15,680 BTC and Coinbase at 15,389 BTC. The purchase came during the same week that Strategy, the company formerly known as MicroStrategy, paused its four-week bitcoin-buying streak, leaving Strive as one of the few publicly traded firms still aggressively accumulating bitcoin.
Broader Corporate Adoption Trend
Strive’s strategy reflects a broader trend among publicly traded companies using Bitcoin as a treasury reserve asset. The approach, popularized by Strategy under executive chairman Michael Saylor, has been reinforced by a more favorable regulatory environment in the United States, with clearer frameworks for digital asset custody and corporate treasury management enabling more public companies to add Bitcoin to their balance sheets.
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