Where to Buy NFTs: The 14 Leading Platforms

Top NFT Platforms

Non-fungible tokens (NFTs) are unique digital assets that can command substantial value. The NFT format has become especially popular with the rapid growth of metaverses and the digital economy. NFTs allow companies to create digital versions of real-world items and enrich virtual worlds with exclusive content. As NFT popularity soars, new investment and earning opportunities are emerging. The BeInCrypto editorial team conducted an in-depth analysis of the features offered by various NFT platforms to compile the top 14 most promising options for those looking to purchase NFTs.

1. Platform by a Major Crypto Exchange

One of the market's leading crypto exchanges offers its own NFT marketplace. The trading platform features an intuitive interface with Russian language support, making it accessible to a broad audience. Users can buy and sell NFTs as well as create their own on this marketplace.

The platform offers an easy-to-navigate system, allowing users to efficiently sort NFTs by various parameters and quickly find trending projects. A key feature is the availability of comprehensive guides for working with NFTs, making the platform appealing to both seasoned traders and NFT newcomers. Users praise its intuitive interface and the wide variety of collections across different categories.

2. Marketplace by a Leading Exchange

The largest crypto exchange on the market—trusted by much of the crypto community—also provides its own platform for NFT trading. The platform offers a comprehensive suite of tools and services, including a robust NFT marketplace.

Users can access a range of tools for buying and selling NFTs and even secure loans using NFTs as collateral. Its user-friendly interface makes it easy to find projects of interest and filter search results across different blockchain networks. The platform supports many top collections and offers competitive trading conditions.

Note that this exchange no longer serves users from Russia. Accessing the platform and conducting NFT transactions may require registration with a foreign account. Despite this, the marketplace ranks high for its usability, reliability, and broad selection of available tokens.

3. Blur

Blur is a specialized NFT marketplace designed for professional traders and seasoned market participants. Launched in October 2022, the platform quickly gained traction thanks to advanced trading tools and zero transaction fees. Throughout 2024, Blur led the NFT market by trading volume.

The main advantage is zero trading fees, making it highly attractive for active traders executing high transaction volumes. Blur supports royalties starting at 0.5% for immutable collections, with premiums like Bored Ape Yacht Club reaching as high as 8%.

The platform aggregates listings from multiple marketplaces, including OpenSea and Rarible, giving users the ability to compare prices and secure the best market deals. Blur offers advanced features such as bulk NFT purchases, professional portfolio management, and real-time analytics—especially valuable for experienced traders seeking to maximize profits.

4. OpenSea

OpenSea is one of the largest and most reputable NFT trading platforms. In recent years, it has accounted for a significant share of global NFT trading, reflecting strong user trust.

OpenSea is highly compatible with a range of blockchains, including Ethereum, Polygon, and Klaytn, providing users with flexibility in choosing transaction networks. At the time of review, the marketplace featured works by most of the world’s top digital artists, making it a standout destination for collectors.

The marketplace offers broad functionality for NFT engagement, including a free minting service for digital assets. This lowers the barrier for new creators to enter the NFT space without major upfront costs.

To use OpenSea and transact with NFTs, you’ll need an Ethereum-compatible wallet, such as the popular Metamask. The marketplace charges a standard 2.5% transaction fee on NFT sales, which is competitive in the market.

5. Axie Infinity

Axie Infinity is a unique gaming metaverse where users buy NFT tokens representing game characters. The world is populated by Axies—distinct creatures that players use to battle and complete quests. Technically, each Axie is an NFT, ensuring its uniqueness and tradability.

The project is built on the Ethereum blockchain, providing security and reliability for all transactions. An ETH-compatible wallet is required, with Metamask being the most popular due to its convenience and dependability.

A wallet is needed to purchase a starter set of Axies before gameplay. NFT prices in Axie Infinity vary widely—depending on each Axie’s traits and effectiveness. Stronger and rarer characters fetch higher market prices. Experienced players recommend avoiding the cheapest Axies, as they generally perform poorly in battles and increase the risk of losses.

All Axie Infinity transactions are subject to a 4.25% fee, which should be factored into investment planning.

6. Rarible

Rarible is an NFT exchange with Russian roots, making it especially attractive for Russian-speaking users. Launched in November 2019 by Russian entrepreneurs Alexander Salnikov and Alexey Falin, Rarible has quickly become a top marketplace for NFT investors thanks to thoughtful development and strategy.

An Ethereum-compatible wallet like Metamask is required to use Rarible. The platform offers a user-friendly interface and a wide range of NFT features.

Rarible actively supports content creators, offering NFT authors royalties on every secondary market sale of their tokens. This feature incentivizes artists to list their works on the platform.

For each transaction, both buyer and seller pay a 2.5% fee. Rarible supports multiple cryptocurrencies, including ETH, DAI, RARI, and USDC, giving users flexibility in transactions.

7. SuperRare

SuperRare is a premium peer-to-peer platform connecting professional digital artists and high-end collectors. The marketplace stands out for its strict and selective artist admission process—only those whose works meet SuperRare’s high standards can participate.

This exclusivity makes SuperRare a destination for collectors seeking NFTs from established, reputable artists. The platform positions itself as a hub for elite digital art, with each submission thoroughly vetted for quality and originality.

SuperRare accepts only ETH for payments, ensuring a consistent transaction standard. The platform charges a 15% fee on each completed sale—above the market average, but justified by its premium status and the caliber of its art.

8. Mintable

Mintable is an innovative NFT platform where users can both purchase tokens and earn rewards. For every NFT purchased, buyers receive native MINT tokens, incentivizing active trading and building user loyalty.

The platform supports Ethereum and Zilliqa blockchains, offering users flexibility. Registration and platform access require a MetaMask wallet, the industry standard.

Like Rarible, Mintable allows creators to earn royalties from secondary sales, making the platform appealing to both buyers and content creators.

Mintable charges a commission of 2.5% to 10% depending on NFT type and deal terms—an important consideration for buyers.

9. Nifty Gateway

Nifty Gateway is another exclusive NFT platform, targeting professional digital artists and serious collectors. On this marketplace, NFTs are branded as “Nifties.”

Built on the secure Ethereum blockchain, Nifty Gateway ensures transaction safety. However, the digital artworks themselves are stored off-chain, raising some community discussions about decentralization. This approach, though, reduces storage costs and allows faster transactions.

Creators benefit from a 10% royalty on every secondary sale, delivering stable passive income from their art.

Buyers should factor in a 5% platform fee, which is average for premium marketplaces.

10. Foundation

Foundation is a high-end marketplace for select digital artists, enforcing a strict admission policy. Only artists with recognized reputations in the crypto and contemporary art worlds can offer NFTs on the platform.

To list their works, artists must pass a portfolio review by the Foundation team, which evaluates quality, originality, and professionalism. This ensures the marketplace maintains high standards.

Foundation is built on the Ethereum blockchain, guaranteeing secure and transparent transactions. All deals incur a 15% commission, reflecting the platform’s premium positioning and content quality.

11. NBA Top Shot

NBA Top Shot is a specialized NFT exchange for crypto enthusiasts with an interest in sports—especially basketball. Users can buy and sell unique NBA game moments as NFTs, capturing highlights from official matches.

The platform offers a wide range of moments, from common to legendary. Each NFT is a short video of an iconic play, making collecting especially engaging for basketball fans.

Purchasing NFTs on NBA Top Shot incurs a 5% platform fee. Listing tokens is free for sellers, encouraging active trading and a liquid market.

12. Sorare

Sorare is a full-fledged digital football league with fantasy sports elements, not just an NFT marketplace. Players manage virtual soccer teams, strategize, and trade NFT cards representing real-life players.

The platform is built on Ethereum, ensuring secure digital ownership. NFTs can only be purchased with ETH, so you’ll need a compatible wallet.

When transacting on Sorare, expect to pay a platform fee of several percent. The exact fee depends on the wallet you use and Ethereum network congestion.

13. Venly

Venly is a multifunctional NFT platform offering a broad suite of tools and services. It includes a native digital wallet provider for a comprehensive user experience.

The Venly marketplace focuses on gaming and in-game NFTs, appealing to gamers and collectors. A key advantage is that users can purchase NFTs with both crypto and fiat currencies—PayPal payments are supported, making it easy for newcomers to get started.

Venly charges a 2% transaction fee—one of the lowest in the market. The platform also pays creators a 10% royalty on each resale, creating favorable earning conditions for artists.

14. Zora

Zora is a decentralized, auction-based NFT platform committed to maximum autonomy and transparency. Its core mission is to empower digital artists to work directly with their audiences, minimizing intermediaries and centralized oversight.

Built on Ethereum and powered by smart contracts, Zora automates all trading. The platform stands out for having no internal fees—users only pay the standard Ethereum network (gas) fee. Zora is one of the market’s most cost-effective platforms for NFT transactions.

This approach aligns with decentralization principles, allowing artists to maximize profits from sales, and buyers to acquire NFTs at the best possible prices with no extra platform markup.

How to Choose an NFT

Choosing the right NFT is a critical decision that requires thorough market analysis and understanding. There’s no universal advice for every investor—your strategy should be tailored to your goals, budget, and risk profile.

However, the following proven tips from experienced crypto community members can help NFT buyers:

Focus on popular projects: Look for NFT projects that attract significant attention and spark active community discussion. High engagement can drive up value and liquidity. Projects with strong communities tend to show more stable growth and better resilience in volatile markets.

Evaluate platform potential: Assess the issuing platform’s growth prospects and reliability. Access to powerful, in-demand tools, a strong dev team, and a clear roadmap can drive long-term value for a collection.

Assess uniqueness and rarity: Review the traits of individual NFTs in a collection—rare tokens with unique features usually have higher value and greater growth potential.

Research sales history: Analyze past sales to understand price trends and determine fair value.

How to Buy NFTs

The process of buying NFTs varies by platform, but there are common steps applicable to most NFT marketplaces:

Register a crypto wallet: First, create and configure a crypto wallet compatible with your platform’s blockchain. Metamask is the most popular choice for Ethereum and compatible networks. Securely store your seed phrase for wallet recovery.

Purchase cryptocurrency: Most NFT platforms require payment in crypto, usually Ethereum (ETH). Fund your wallet with enough ETH for your target NFT and network fees.

Connect your wallet to the platform: After registering on your chosen NFT marketplace, connect your wallet—typically via a “Connect Wallet” button.

Select and buy an NFT: Once connected, browse available collections, pick your NFT, and complete the purchase. Confirm the transaction and pay any network fees in your wallet interface.

Modern NFT platforms increasingly support fiat payments via cards or services like PayPal, as well as additional cryptocurrencies beyond Ethereum—making NFT buying more flexible and accessible for a diverse audience.

FAQ

What are NFTs and how do they work?

NFTs (Non-Fungible Tokens) are unique digital assets secured on a blockchain, guaranteeing authenticity and ownership of digital content—such as art, music, or video. Each NFT is unique and carries a distinct identifier.

What are the safest platforms to buy NFTs?

The safest NFT platforms use proven blockchain technology, offer transparent transactions, and have strong community ratings. Choose platforms with wallet security and asset authentication. Always verify platform reputation before making a purchase.

How do I start buying NFTs if I’m a beginner?

Create a digital wallet that supports your preferred blockchain, choose an NFT platform, and transfer cryptocurrency there. Research projects carefully and start with small purchases.

What fees do platforms charge when buying NFTs?

Most NFT platforms charge a fee of 2.5% to 5% per purchase. Fees vary by platform and transaction type. Blockchain network fees also apply.

How do I choose between OpenSea, Blur, Magic Eden, and other platforms?

Make your choice based on your needs: OpenSea is a universal platform, Blur is geared toward traders with low fees, and Magic Eden is beginner-friendly. Compare fees, user interface, trading volume, and supported blockchains for the best fit.

What wallet is needed to buy NFTs?

To buy NFTs, you’ll need a Web3 wallet such as MetaMask, Trust Wallet, or WalletConnect. Connect your wallet to the NFT platform, fund it with crypto, and complete your purchase.

How much money do I need to start buying NFTs?

You can start with as little as a few dollars. Most people begin with a budget of $100–$1,000 for meaningful NFTs. The amount depends on your choices and network fees.

How can I avoid scams when buying NFTs?

Check official sources and never share your private keys or seed phrase. Avoid suspicious links and giveaway offers. Use only trusted platforms, enable two-factor authentication, and be vigilant for phishing schemes.