The board of directors of Aurora Limited has approved investing up to 20% of cash and cash equivalents in digital assets such as BTC

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TechFlow news, on June 24, according to Investing.com, Chinese customer interaction and marketing technology service provider Aurora Mobile (Jiguang Limited; NASDAQ stock code: JG) announced that its board of directors has approved a strategic plan to invest up to 20% of the company and its consolidated entities’ cash and cash equivalents in digital assets such as BTC.

These investments may include but are not limited to Bitcoin, Ethereum, Solana, SUI, and other tokens. Aurora Mobile’s Chairman and CEO Weidong Luo stated that the move aims to enhance portfolio diversification by exposure to emerging asset categories with lower correlation to traditional markets, while demonstrating forward-looking innovation.

The company emphasizes that this measure will not affect the core business operations or the capital allocation for growth plans, and will continue to maintain sufficient liquidity to meet operational needs.

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