Communication rules for different social strata: Speak with emotions to the lower class; speak with logic to the middle class; speak with interests to the upper class.

The power of discourse in this world has never been fairly distributed.

Why do I always emphasize that young people need to complete their original accumulation in the future? The fastest way to do this is through gold and BTC.

People from different social strata have different ways of thinking and different decision-making logic. Therefore, to effectively influence others, one must master the strategies of tiered communication.

The bottom layer of people live in emotions - they lack sufficient information and logical training, making them more easily driven by feelings. It is useless to talk big principles to them; what they need is emotional resonance, a sense of belonging, and a simple distinction between friends and foes.

Middle-level people rely on logic - they are educated, have analytical skills, but are also trapped in rules. They need "reasonable" explanations, require "correct" processes, and need conclusions that can be proven.

The upper class only recognizes interests - they have long seen through the facade of all rules and morals, only caring about whether it is "worth it". For them, emotions are tools, logic is a means, and only interests are eternal.

This is not snobbery, but reality.

The底层人: Emotions are their survival logic.
The operating principle of the lower class society is emotion rather than reason.

Why are religion, short videos, and populism more prevalent among the lower classes? Because they provide immediate emotional feedback rather than complex thinking.

Why do "anti-wealth" and "conspiracy theories" have more market appeal at the grassroots level? Because emotional explanations are easier to accept than complex realities.

Why are the lower classes more easily incited? Because they need an "enemy" to attribute their predicament to, rather than admit their own incompetence.

How to influence the underlying?

Replace data with stories - they do not care about GDP growth and economic data, but will be passionate about a story of a "rags-to-riches" success.

Replace dialectical analysis with friend-enemy distinction - they need a simple dichotomy of good and evil, such as "capitalists exploit" and "foreign forces meddle".

Replace rational persuasion with emotional incentives - telling them they are lazy is useless, but telling them "others look down on you" might motivate them to work hard.

Trying to persuade the bottom layer with logic is foolish. What they need is an emotional outlet, not the truth.

Middle-level people: Logic is their sense of security.
The middle class is a buffer layer in society; they are neither as emotional as the lower class nor as self-interested as the upper class. They believe that "hard work pays off," that "rules are fair," and that "reason can persuade people."

Why do middle managers love to talk about the "three views"? Because they need a coherent logic to explain their situation.

Why are middle managers the easiest to be PUA? Because they believe too much that "following the rules will lead to success."

Why do middle-level employees hate "unwritten rules" the most? Because they truly believe that the world operates on "ability."

How to influence middle management?

Use data instead of slogans - they don't believe that "hard work leads to success", but they believe that "statistics show that 985 graduates have higher average salaries".

Replace personal opinions with authoritative endorsement – they don't trust your intuition, but they believe "Harvard research proves...".

Replace outcome orientation with procedural justice - they can accept failure, but cannot accept success that is "not playing by the rules."

Middle management is the easiest group to fool because they believe too much that "logical correctness" equals "real-world correctness."

Upper-class people: Interests are the only language.
The upper class has no morals, only interests.

Why do the wealthy engage in charity while avoiding taxes? Because charity is about image, while tax avoidance is about profit.

Why are politicians anti-China yesterday and pro-China today? Because positions are just business, and interests are the real positions.

Why can't laws and morals constrain the top levels? Because they make the rules, rather than follow the rules.

How to influence the upper levels?

Talk about money directly, don't talk about feelings - they don't have time to listen to your ideals, only care about ROI (Return on Investment).

Replace moral persuasion with interest binding - they will not act because "it's the right thing to do," but will change because "this can earn more."

Replace "right-wrong" with "risk-reward" - they do not care whether it is moral, only whether it is profitable.

It is naive to try to influence the upper class with a sense of morality. They only calculate gains and losses, not conscience.

How to navigate effortlessly among different social classes?
For employees (bottom level): Use "brotherhood" and "company family" to motivate emotions, rather than just discussing KPIs.
For middle-class customers (mid-level): Use "scientific basis" and "authoritative certification" to prove product value, rather than relying solely on advertising bombardment.
To investors (upper level): Calculate directly, tell them "how much you can earn," rather than "how sentimental this project is."
Language is power. The discourse system of this world is essentially an extension of the power system.
The marginalized use emotions to resist, but often fall victim to those same emotions.
Middle-level people use logic to protect themselves, but often get trapped by logic.
The upper class rules through interest, so they always win.
If you want to win, you have to learn to communicate with different people in different languages. This is not hypocrisy, but wisdom.

The essence of changing fate is changing cognition; the premise of class leap is cognitive leap: for young people to achieve original accumulation, the most stable way is to invest regularly in gold and BTC.