Keywords: value investing, infrastructure, user-centric thinking, cycle insights

In rural Sichuan in 1985, a girl who lost her father endured poverty through part-time work and studies. A supermarket cashier earning 800 yuan a month—who would have imagined that 20 years later she would be the founder of the world's largest crypto exchange, serving 280 million users?

**From Margins to Center: Strategic Vision**

In 2014, when Bitcoin was bouncing between $200 and $600, most people were still watching from the sidelines. But she had already seen the disruptive impact of blockchain on traditional finance. Not only did she bet on it herself, but she also brought a tech genius into the game to build a trading ecosystem together. She once said something quite interesting in hindsight: "It took 400 years for traditional finance to build its system; we plan to rebuild it in 10 years."

What truly sets her apart is her contrarian thinking. During the ICO boom in 2017, when meme coins and air coins flooded the market, her team insisted on launching compliant stablecoins like USDC. After regulatory winds blew in 2023, she shifted her focus to Africa and Southeast Asia, launching inclusive financial tools to help local users hedge inflation with cryptocurrencies. "Real opportunities are often in the corners no one pays attention to," she says.

**The Power of "Clumsy" Compound Interest**

People in the crypto world call her the "Chief Customer Service." Once, a college student accidentally transferred an extra $500. She personally followed up and even pushed the tech team to optimize the transfer prompt interface. Amazingly, she also mandated that all employees take turns on customer service duty, directly engaging with user complaints and pain points.

This seemingly "clumsy" approach has actually led to the fastest growth. Product iteration cycles were compressed to 15 days, and every user feedback was reflected in the next version. This is not just marketing talk but a reality validated by the experience of 280 million users.