Amazon tested a feature called "Buy for me" in a small-scale trial last April, and it blew up on social media this week.

Here's the story—many independent brands and small merchants have always refused to join Amazon, aiming to protect their profit margins and prevent large platforms from copying them. But Amazon's move is quite interesting; they directly launched the Agentic Shopping AI feature. Users want to buy any product not on Amazon? No problem, AI will help you purchase it. Then all transaction data, fund flows, and purchasing behaviors are locked in Amazon's database.

The underlying logic here is quite fascinating. Last year, some friends working on AI shopping discussed this idea—what if we could create a truly neutral AI shopping assistant that supports purchasing on behalf of users from any platform, with users paying directly in stablecoins? That would essentially force most global e-commerce platforms to adopt encrypted payment capabilities, while giving users full control over their data and fund flows.

The contrast in logic is quite stark, but this is the core imaginative space of Web3 shopping.