2026-01-11 02:22:44

There was a revealing topic at the creator gathering — many people are actually working for the platform.

An investor shared their observations: those who truly thrive as creators all have one thing in common — they have their own independent audience. Especially building an email list, this seemingly old-fashioned tool has become a moat for many top creators.

Why? Because platform algorithms change on a whim. The 1 million followers you accumulate on a platform can drop to 100,000 after an update. But an email list is different; it’s truly your asset.

This gathering summarized 7 rules for creators to break through, the first of which is: don’t rely too heavily on the platform. Creators need to take the initiative — use email, communities, personal websites, and other methods to convert fans into their own assets. That way, even if the platform changes, your influence remains.

It sounds simple, but not many creators actually do it. Most are still chasing the latest trend, while a few are already building their foundation.

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Degen4Breakfast

· 10h ago

Haha, it's the same old story. Email lists really turn cold knowledge into hot knowledge… I see many people still obsessing over algorithms. Algorithms are just a PUA tool; they pamper you today and abandon you tomorrow, so true. Building your own community is the right way, but most people simply lack patience. The idea of assetizing fans sounds easy, but actually doing it is hard. Who's really serious about it? This is what Web3 has taught us—on-chain data belongs to you, platforms can delete you at any time. It sounds a bit like chicken soup, but it really hits home… Let's see who’s still just working for the platform. I've long realized this problem and am building my own community… but sticking with it is too difficult. Email lists? Feels a bit like ancient internet, but it seems to really work. Most creators are still dreaming, thinking that follower count equals monetization ability… too naive.

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AirdropBuffet

· 10h ago

That's right, the email list is the real asset, and fans are rented. A million fans can disappear in an instant; I've seen it happen too many times. Building a private domain is a long-term strategy, but unfortunately, most people can't sit still.

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LonelyAnchorman

· 10h ago

Email lists, this thing should have been valued long ago. It's too late now to realize it. Change the algorithm and you're doomed. Just look at those big influencers to see how quickly their followers are dropping. The true assets are in your own hands. This is long-term thinking. Most people are still just trying to make their presence known, but those with foresight have already built moats. Platforms are just traffic gateways; your followers are your real asset. This generation of creators is too impatient. What they lack is this kind of clarity. Emails, communities, websites—none of these can be neglected. In the big waves of change, only those with independent thinking will remain.

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VitalikFanboy42

· 10h ago

This trick of the mailing list is really awesome. Compared to constantly watching the platform's mood, your own assets are truly assets.

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Blockwatcher9000

· 10h ago

I've been talking about this email list thing for a long time, and only now are people realizing it... Here we go again, the story of a few making money while most work for others. Really, building an email list should start now; don’t wait until you get cut off and regret it. When the platform changes its algorithm, you have to start over. This reality is really harsh. So, your own traffic pool is the safest, and this is nothing new. Losing 1 million followers down to 100,000—ha, I've seen it worse. Most people just aren’t willing to put in the effort to build their own assets, preferring the convenience of the platform. The email list strategy is truly excellent; it’s just that too few people execute it. Still the same point: controlling your own traffic is real skill; everything else is just superficial.

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MEVHunterBearish

· 10h ago

Platform workers are indeed 🤦 I knew it, I've seen too many cases where 1 million followers drop to 100,000 overnight. Email lists are really powerful; they must be taken seriously.

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