With the rise of AI search engines like ChatGPT, Perplexity, and Google AI Overviews, a brand new content strategy framework is taking shape—called GEO (Generative Engine Optimization).

Simply put, SEO is about playing the search ranking game, while GEO directly targets the AI's "brain." Your brand, content, and data can be directly referenced, summarized, and recommended by AI—this is the key to winning. From another perspective, SEO is competing for ranking positions, while GEO is capturing AI's "memory."

A stark warning is coming: in the next 3 years, brands that do not adopt GEO are likely to completely disappear in the AI search world. This is not alarmist talk, but a subtle shift in the content ecosystem has already begun.