I heard that a major exchange launched a project called "Life Coin," which has sparked quite a bit of discussion. But I need to clarify—this thing has no official endorsement whatsoever. It’s either a joke from the community or a meme coin whose name got distorted during spread.

However, that doesn’t prevent us from discussing the logic behind such projects. This kind of name sounds very interesting, has strong viral potential, and is highly entertaining—that’s the hallmark of meme coins. So let’s assume such a highly entertainment-oriented project really launched on an exchange, and break down its essence.

**The core judgment is straightforward: this is not investment, it’s gambling.**

To be precise, it lacks traditional investment value and only carries extremely high-risk speculative value. If you insist on viewing it as an "investment," that’s dangerous. Essentially, it’s more like a social experiment with entertainment elements—or simply put, gambling.

**Where does its value come from? Stories and emotions.**

Traditional investment assets—stocks, bonds, mainstream cryptocurrencies—derive their value from tangible things: technological breakthroughs, ecosystem development, generating cash flow, solving real problems.

But meme coins? Their value 100% comes from community consensus and cultural narratives. To put it simply: the more people believe in the story and are willing to spread it, the higher the price can be driven. When hype cools down, the story collapses, consensus dissolves, and the price drops to zero in no time.

**The double-edged effect of exchange listing**

The good side: endorsement from a major platform can indeed attract more attention and improve liquidity, which benefits trading experience.

The bad side? It can reinforce the illusion that "since the exchange listed it, it must be reliable." In reality, exchanges list projects more because of strong market demand and trading enthusiasm, not because they endorse the project’s intrinsic value. This can actually attract more retail investors.

**How to view such projects?**

If you treat it as an investment, you’ve already lost. It has no fundamentals and no mechanism to generate value. The only game is guessing popularity—if someone buys today, the price goes up; if the hype fades tomorrow, those who want to cut losses will come in.

If you want to participate, you must understand what you’re doing: you’re betting on community hype, emotions, and whether the next bag-holder will pay a higher price. Be prepared for it to go to zero at any moment. Play with money you can afford to lose, don’t expect to get rich quick, and definitely don’t invest living expenses.

To be blunt—this is the game rule of meme coins. Recognize it clearly: either play or stay away. Never deceive yourself into thinking it’s investment.