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A prominent executive from a major global financial institution recently highlighted that Bitcoin may be overshadowing more transformative developments in the financial sector. Meanwhile, the crypto space is witnessing its own evolution: $BXE, a decentralized media token built on the XRP Ledger, is launching in the USA on January 21st. This release unlocks access to a significant market opportunity valued around $2.5 billion, positioning the project within the growing intersection of decentralized finance and media infrastructure.