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ETHZilla's strategy for tokenizing real assets, aiming for issuance in early 2026
ETHZilla is about to undergo a major business transformation. The company, which is shifting its strategy towards tokenizing real-world assets (RWA) using blockchain technology, is taking steps to build a new business model under the leadership of Chairman and CEO .
Initiating Diversified Tokenization of Financial Products
The areas of exploration for the company are diverse. They plan to transform various real-world assets into tradable forms on the blockchain, ranging from personal financial products like auto loans and home mortgages to real estate assets such as land and commercial properties. Tokenizing these assets is expected to improve liquidity and transaction efficiency, which have been difficult to achieve in traditional financial markets.
Early 2026, the First Step in RWA Tokenization
ETHZilla aims to issue its first RWA token by early 2026, marking a significant turning point in the company’s business strategy. As tokenization of real-world assets gains attention as the next major trend in the blockchain industry, ETHZilla’s early move into this field is closely watched by market participants.