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Nexo sponsors the ATP Dallas Open: The upgraded path of sports marketing for crypto platforms
【Crypto World】Nexo recently announced a major move—becoming the first title sponsor of the ATP 500 Dallas Open in the United States. This is not just a one-year partnership but a multi-year agreement starting from 2026. Speaking of Nexo’s involvement in sports, this is their fourth tennis sponsorship, showing their continued investment in this field.
Behind this partnership are two major actions: the event being renamed the Nexo Dallas Open, and the renovation of two public courts in North Texas. This approach is quite typical—using sponsorship rights and venue upgrades to deeply integrate the brand into the sports ecosystem. The indoor tennis tournament will be held from February 7 to 15 in Frisco, Texas, marking a key step for Nexo to further enhance its brand influence in the global high-end sports arena.
From the perspective of a crypto platform, such sports sponsorships are indeed helping the industry better integrate into mainstream society. Through high-profile sports events, Nexo is showcasing the professionalism and credibility of the Web3 platform to traditional finance and sports enthusiasts.