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I recently came across a project with a very interesting operational approach.
They didn't rush to boast about how powerful their technology upgrades are; instead, they took a reverse approach — directly throwing the most critical question to the community: "If you were to give this project a Chinese name, what would it be?"
On the surface, it's a 500U prize pool incentive, but the real trick lies in — they are looking for a symbol that users can remember long-term.
This isn't about inventing new words on a whim, nor is it about piling up complex terminology. It's about finding a name that feels natural, is easy to pronounce, and can represent the project's vibe. This approach is quite clever because the best brands are often naturally generated through community consensus.