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When Pudgy Penguins teams up with Manchester City, this isn't just another crypto partnership chasing headlines.
It's a watershed moment for digital assets entering mainstream culture at scale. Think about it: Man City operates globally with over 300 million fans and maintains one of the strictest licensing standards in professional sports. They're not starved for attention or desperate for Web3 validation.
When a club of that caliber says yes to an NFT collaboration, it signals something crucial—the IP has already cleared real-world credibility checks. Their green light isn't about riding hype. It's institutional-grade validation that these digital collectibles have crossed from crypto-native communities into legitimate brand ecosystems.
That's the inflection point worth tracking.