2026-01-16 08:36:09

Projects keep marketing themselves as "the next Bitcoin" or "the next Ethereum"—why? It's lazy positioning that screams "me too." Real innovation doesn't copy; it creates. The narratives that stick aren't about replicating what already works. They're about doing something genuinely different. Stop chasing what's already been validated. Lead instead of follow. That's how you actually build something worth talking about in Web3.

BTC-2.08%

ETH-1.55%

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

11 Likes

Reward
11
6
Repost
Share

Comment

0/400

PanicSeller

· 8h ago

Tired of the phrase "the next Bitcoin," it's really annoying.

View OriginalReply0

GateUser-40edb63b

· 8h ago

You're so right, these projects are really annoying. They keep hyping up the "next Bitcoin," but it turns out to be just an air coin.

View OriginalReply0

MetaMaximalist

· 8h ago

tbh this "next bitcoin" narrative is exactly what killed most 2017 alts... ppl still don't get adoption curves work through differentiation, not mimicry. the ones that actually mattered created *new* problems to solve, not just cheaper versions of solved ones. protocol sustainability > marketing copy fr

Reply0

ForeverBuyingDips

· 8h ago

Hmm... That makes sense, but in reality, how many projects really dare to do this?

View OriginalReply0

SelfSovereignSteve

· 8h ago

NGL, this is the root of the current problems in Web3. Everyone is copying and pasting, while those who truly dare to innovate are the ones getting criticized.

View OriginalReply0

MysteryBoxOpener

· 9h ago

I just love seeing project teams say they're the "next Bitcoin," it's really speechless, haha.

View OriginalReply0