CHZ and similar sports concept coins do have predictable upward patterns. The key is to enter before the story becomes news, and exit once it turns into news.

**Phase 1: Early positioning, information advantage is your weapon**

Major news such as big tournaments and club collaborations usually start circulating 3-6 months in advance. For the 2026 World Cup, the community has already been warming up now (early 2026). You need a chart to clearly mark all key time points.

**Phase 2: From official announcement to 1-3 months before the event, staggered entry**

This is the most comfortable window. After the official announcement, market narratives begin to ferment, retail investors start discussing, and this is when to build positions gradually. Boost discussions in crypto communities, gauge the emotional temperature, but avoid blindly following the trend.

**Phase 3: Critical decision — to hold or to exit?**

This tests your psychology:
- **Bet on the bull run**: If the price hasn't surged before the event and emotions are still rising, you can continue holding, waiting for the frenzy after the event starts.
- **Secure profits prudently**: A safer approach is to take profits gradually before the event begins. Remember: buy on rumors, sell on news. When positive news is truly realized, it’s often the most volatile and riskiest moment.

**⚠️ Two pitfalls you must know**

The first pitfall is the "clear signal effect." The World Cup is well-known worldwide, meaning everyone’s ideas are similar. Large investors may jump the gun early, retail investors’ emotions may be fulfilled too quickly, and by the time the event actually starts, the excitement may have waned.

The second pitfall is that the market heavily relies on sentiment. Once the overall environment cools down or a black swan appears, sports concept coins will fall more sharply than other coins. So, set stop-losses properly and don’t rely on "long-term optimism" to save you.