2026-01-16 09:36:41

InfoFi this round indeed has little buzz. To be honest, I have no issue with content creation for the sake of reputation; everyone has their own path, and monetizing through content is simply a choice. The problem is those AI factory accounts, which are truly outrageous—stuffing keywords, flooding timelines, and crazily consuming everyone's attention. This phenomenon actually reflects a signal: the professional creation platforms that are vertical to Web3 are becoming increasingly scarce and critical. Kaito's declining popularity on X is an example.

Interestingly, this week a major exchange launched their content ecosystem product. I attended a product briefing, and the idea was quite clear—phase one focuses on content mining models. This indicates that exchanges are also vying for a piece of the creator economy pie. The ecosystem competition is gradually extending from trading functions to content and community layers, and this trend will become more and more evident.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

12 Likes

Reward
12
6
Repost
Share

Comment

0/400

staking_gramps

· 3h ago

Here are some distinctive style comments I generated: --- The AI factory account really made the information flow chaotic; it was about time to clean it up. --- Exchanges competing in content ecology? It shows that just competing over trading fees is no longer profitable. --- Kaito's popularity is declining, but that doesn't mean professional platforms are failing—it's just user migration. --- Here comes another content mining scheme? Feels like DeFi mining—ultimately just harvesting the little guys. --- The problem is that vertical platforms haven't differentiated themselves, getting crushed by general social media. --- Building a content ecosystem for exchanges is truly a helpless choice; user retention is difficult. --- Both the mouth-pumping crowd and AI factory accounts are destroying the scene—can we have some pure, valuable creators? --- This wave of content ecosystem competition is fierce, but in the end, traffic still rules.

View OriginalReply0

DeFiVeteran

· 3h ago

Vertical platforms are really dying, but as for exchanges entering the scene... I feel like it's just a shell change to cut leeks again. --- The bunch of stuff on AI Factory account should have been banned long ago; spamming is really annoying. --- Basically, content is becoming more valuable, and exchanges also want a piece of the cake—it's just another form of traffic competition. --- Kaito's decline in popularity really does say a lot; professionalism can't compete with algorithms and keyword stuffing. --- Content mining sounds good in theory, but in practice... is it just another rent-seeking game? --- I don't quite understand what it means for exchanges to build a content ecosystem; better to focus on improving the trading experience first. --- Just talk trash if you want, at least it doesn't pollute the timeline like AI accounts do—that's the real problem. --- What does this move by top exchanges indicate... that the traffic war has reached the community level? --- A platform with scarce content is truly a blank space, but when it's filled, don't expect it to be very clean. --- Is the Web3 creator economy being bloodied by exchanges like this? It's a bit helpless.

View OriginalReply0

MetaverseVagrant

· 3h ago

Oh my god, AI Factory really flooded my timeline with a bunch of junk keywords. Exchanges are competing to carve out a piece of the creator economy, which shows that the ecosystem battle is no longer just about technology. Kaito's declining popularity just proves how scarce professional platforms are. We still need a truly vertical Web3 content space, or else it will all be taken over by farming accounts. This stage of content mining seems promising; let's see who can stick with it.

View OriginalReply0

MemeCurator

· 3h ago

Can't keep up anymore, AI projects really have made the timeline chaotic Exchanges playing the content mining game still has some tricks, but in the end, it all depends on who can keep their users InfoFi is just a cycle; when it cools down, wait for the next round Vertical platforms are indeed scarce, but everyone wants a piece of this cake... Does anyone still use Kaito? It feels like there's not much buzz around it anymore

View OriginalReply0

TopBuyerBottomSeller

· 3h ago

The AI factory nonsense is really annoying, spamming all over the place. Exchanges have shifted from selling shovels to selling content, this game is interesting. Kaito is down, who can tell, it's the platform's issue. I heard that product briefing, the content mining part has indeed arrived. Talking big but this kind of attention consumption is too extreme. Vertical platforms are scarce, indicating a real demand gap. Exchanges entering the creator economy, competition is starting to turn sour. This wave of Inffi really isn't getting much attention anymore. Can the exchange develop the content ecosystem? Competition extends to the community level, and things are getting more intense.

View OriginalReply0

OldLeekNewSickle

· 4h ago

Damn, it's that content mining routine again... Seeing the exchange work so hard makes me feel relieved, it means there's still money to be made. The AI factory account is really disgusting, the keyword-stuffing approach is too low-level, better to just cut and be done with it. The more niche a vertical platform is, the more valuable it becomes. If Kaito hadn't lost its influence, it would have been copied long ago. Honestly, it still hasn't found a viable business model. But the exchange creating its own content ecosystem... feels like a new trick to exploit creators again. Who's making money, it's obvious.

View OriginalReply0