Is information finance really cooling down? Not entirely.

A while ago, some early players did indeed stumble, but the most interesting thing is that big platforms are now starting to get involved personally.

What is X doing? Investing $1 million to reward the most high-quality long-form content creators on the platform, aiming to become the top choice for Web3 content creation and monetization by 2026. Isn't this just building an content incentive ecosystem?

Binance Square is also not idle, organizing community events directly on the platform to generate content and interactions within the ecosystem.

In comparison, some early projects have indeed cooled off, but this precisely shows that the overall track logic is sound; the question is who can do this well. Platform-level players have traffic, funds, and ecosystems. Now is the moment for them to truly compete. The path of content incentives may have just begun.