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Looking at Netflix's financial reports, it's clear that since 2019, the growth in movies, TV shows, and variety programs has plummeted dramatically. In the film industry, after the pandemic, box office revenue has not recovered; by 2025, global box office is only expected to reach $8 billion, which is less than in 2002.
The reason is quite simple. Platforms like YouTube, TikTok, and Twitch have almost completely rewritten the entire video content ecosystem. Traditional production processes, distribution channels, and monetization models have been overturned. The once-fortified moat of giants like Netflix and Hulu now seems like yesterday's story.
Content creators no longer rely on Netflix contracts; they can thrive directly on these platforms. Users are also no fools—why wait for weekly updates and pay high subscription fees when they can scroll through short videos and watch live streams more freely? The power structure of the entire industry has been reshuffled, and the era of traditional media is truly over.