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Crypto adoption isn't hampered by lack of understanding. The real bottleneck? Every interaction demands a fresh leap of faith.
Each touchpoint resets trust from zero. That's exhausting. Users get tired of constantly re-authenticating, re-verifying, starting from scratch with each protocol or app.
Reusable identity could be the game-changer here. A portable, persistent identity layer that follows you across the Web3 ecosystem—not rebuilding credibility every single time. Projects like idOS are addressing exactly this friction point, creating infrastructure where your identity isn't fragmented across silos but actually travels with you.
That's the unlock Web3 needs.