OpenAI has just released advertising principles — they look quite decent, emphasizing answer independence, clear labels, privacy protection, and user control. All sound right.

But here’s the problem: ideals are grand, but the reality of the interface is quite stark.

AI is becoming infrastructure. And once something becomes infrastructure, you understand — commercialization, advertising, data monetization, these are not optional but inevitable. Those beautiful policy promises are often just paper promises in the face of real financial and commercial pressures. The issue isn’t OpenAI’s original intentions, but when traffic and commercial interests intertwine, user control will ultimately give way.