
"Okuribito" (億り人) is a Japanese term describing someone whose net worth exceeds ¥100 million through investing or speculating in stocks, FX, or crypto assets. Originally a slang word unique to Japan, it gained traction in investment circles—especially during periods of rapid growth in the crypto market.
The term first became widely recognized during the crypto bubble of 2017. At the time, surging prices in Bitcoin and altcoins allowed individual investors to quickly accumulate over ¥100 million in assets. According to the National Tax Agency, 331 crypto investors nationwide reported annual income exceeding ¥100 million in 2017. This number highlights the significant wealth-building opportunities crypto investing has provided.
Today, "Okuribito" represents more than just reaching an asset milestone—it’s a symbol of financial freedom and success achieved through strategic risk-taking. But it’s essential to remember that many investors have also suffered losses or failed along the way.
In short, "It’s not too late to start now." That doesn’t mean "buy a little Bitcoin and you’ll automatically become a millionaire." While today’s market conditions and price levels differ from the past, strategic planning and a long-term approach still provide opportunities for asset growth.
For example, with Bitcoin trading around ¥14 million, holding 1 BTC could make you an Okuribito if the price increases sevenfold (about ¥100 million). However, for most people, "1 BTC = ¥14 million" is an unrealistic investment. That’s why investment strategy and financial planning are essential.
Key questions to consider:
For example, consider dollar-cost averaging (DCA):
While this may not reach ¥100 million, building assets of several million yen is achievable. Alternatively, buying 0.1 BTC (about ¥1.4 million) and holding until it increases tenfold would reach a valuation of ¥14 million. Combined with diversification, these targets are realistic for a "satellite asset strategy."
Importantly, the investment environment has greatly improved in recent years:
This means retail investors can act first, with institutional money providing support later. Institutional adoption could further stabilize markets and support long-term price growth.
Risks remain, of course. Price drops of over 50% are not uncommon, and taxes are still high. Even so, Bitcoin has a track record of delivering results as a "long-term investment." Historical data shows investors who held for four years or longer have never incurred a loss.
Although Bitcoin is trading at high levels, it may present a new starting point for those who ‘missed out’. The key is to invest patiently, manage risk, and stick to your own pace.
*Assumptions: $1 = ¥140, 1 BTC = $100,000 (about ¥14 million)
Even if you’ve heard "Bitcoin isn’t too late," many investors struggle to determine how much to invest to realistically aim for Okuribito status. Here’s a breakdown of scenarios by investment amount, estimating asset values if prices increase five to fifteen times—helping you set practical goals.
| Investment Amount | Estimated BTC Held | 5x ($500,000) | 10x ($1,000,000) | 15x ($1,500,000) | Okuribito Achievable? |
|---|---|---|---|---|---|
| ¥100,000 | Approx. 0.007 BTC | Approx. ¥500,000 | Approx. ¥1,000,000 | Approx. ¥1,500,000 | ✕ Impossible |
| ¥1,000,000 | Approx. 0.071 BTC | Approx. ¥5,000,000 | Approx. ¥10,000,000 | Approx. ¥15,000,000 | ✕ Difficult |
| ¥10,000,000 | Approx. 0.71 BTC | Approx. ¥50,000,000 | Approx. ¥100,000,000 | Approx. ¥150,000,000 | ◎ Achievable |
| ¥30,000/month × 10 years (Total ¥3.6 million) | Approx. 0.25 BTC | Approx. ¥2,500,000 | Approx. ¥5,000,000 | Approx. ¥7,500,000 | △ Approachable |
The table shows how dramatically your goals shift depending on investment amount. Here’s a closer look at realistic strategies and expectations for each category:
At current prices (1 BTC = $100,000 ≈ ¥14 million), ¥100,000 buys only about 0.007 BTC. Even if Bitcoin rises tenfold ($1 million), your holdings would be worth just ¥1,000,000.
▶ Realistically, this investment is more about "experiencing price gains" or "getting used to holding Bitcoin." Still, small investments serve as valuable learning opportunities, helping you build resilience to price volatility and understand market psychology.
With ¥1,000,000, you can buy roughly 0.071 BTC. If Bitcoin reaches $1 million (about ¥140 million), your holdings could be worth around ¥10 million.
▶ While Okuribito status remains out of reach, you could aim for several-fold to tenfold growth over time. Combining DCA with diversification makes asset-building realistic at this level. It’s easy to include in your portfolio, manage risk, and take profits gradually as the market grows.
You’ll get about 0.71 BTC, so if Bitcoin exceeds $700,000, your assets will reach ¥100 million.
▶ The hurdle is high, but if you believe Bitcoin will hit ARK Invest’s 2030 target ($500,000–$2,400,000), this is the "fastest route to Okuribito." Don't go all-in, though—diversify and consult on tax matters. For most people, ¥10,000,000 is a substantial sum; consider spreading investments out over time (DCA) and make sure your tax reporting is in order.
Dollar-cost averaging is favored by both beginners and pros:
▶ By holding for ten years within manageable limits, building assets exceeding ¥10 million is realistic. DCA is especially effective for beginners, helping you stay consistent and avoid overreacting to price swings. Psychological benefits include:
This strategy is ideal for newcomers and anyone uneasy about investing a large sum all at once.
Major financial institutions and investors are bullish on Bitcoin’s future, especially over the next few years. Their forecasts cite market maturity, institutional involvement, and regulatory progress as key factors.
The table below summarizes Bitcoin price predictions from leading institutions and analysts. While estimates vary, most expect prices to rise several times above current levels.
| Forecaster | Price Forecast (Year) | Main Rationale / Comments |
|---|---|---|
| Standard Chartered Bank | $200,000 (end of 2025) | Inflation and high rates push investors from fiat; institutional inflows; ETF supply reduction |
| Bitwise | $200,000 (2025) | Spot ETF approval brings new capital |
| ARK Invest | $710,000 (2030) | Gold alternative, network effects, supply tightening |
| Fundstrat | $250,000 (2025 bullish) | ETF-driven supply shock; possible reserve asset adoption |
| VanEck | $180,000 (2025 bullish) | Offshore wealth inflows; regulatory progress with ETFs |
| Bloomberg Intelligence | $135,000 (2025) | Comparisons to gold ETFs; expects lower volatility and maturity |
| J.P. Morgan | $145,000 (2025) | Risk-adjusted value vs. gold; growing institutional acceptance |
| Robert Kiyosaki | $250,000 (2025) | Hedging against fiat collapse; "protect wealth with BTC" |
| Arthur Hayes | $1,000,000 (2028) | Declining US Treasury value; capital flight; Fed easing |
These forecasts share several key drivers:
Bitcoin is increasingly viewed as a hedge against US Treasuries and traditional finance (TradFi) risks. Jeff Kendrick, Head of Digital Asset Research at Standard Chartered, says:
Bitcoin is a hedge against both TradFi and US Treasury risks. Its main portfolio role is to offset risks from the traditional system, thanks to its decentralized ledger.
This shows Bitcoin is now seen as a portfolio diversifier, not just a speculative asset.
Many experts highlight "2–5x growth in the next few years" and "even higher over the long term." Holding 1 BTC now makes Okuribito status increasingly attainable—but these are possibilities, not certainties.
Key drivers going forward include ETF approvals and macroeconomic shifts. Watch for:
Investors should monitor these factors and adjust strategies as needed.
To achieve Okuribito status, long-term holding (HODL) has consistently outperformed short-term trading. HODL stands for "Hold On for Dear Life," and is widely used in the crypto community.
Long-term holding has proven to be a powerful Bitcoin investment strategy:
Over the past five years, Bitcoin’s average annual return was about 155%. Gold returned roughly 7% and the S&P 500 about 10%—far behind Bitcoin.
Over ten years, Bitcoin averaged 49% annual returns, beating major stock indices. Since launch, it’s risen tens of thousands of percent, earning its reputation as the "best investment in history." The famous story of pizza bought with 10,000 BTC (then worth about ¥3,000, now worth billions) highlights this growth.
Despite volatility, every four-year period has produced positive returns. For example:
Even after major crashes, holding long enough has always yielded gains. This is reassuring for anyone worried about "buying at the top."
For over a decade, long-term holding has consistently worked, though past results don’t guarantee the future.
Experts note that "a four-year holding mindset is essential"—matching Bitcoin’s four-year halving cycle.
Analyst Willy Woo predicts Bitcoin’s compound annual growth rate (CAGR) will stabilize around 8% as the market matures.
Woo points out, "Bitcoin’s annual returns, which exceeded 100% in 2017, fell to 30–40% after 2020" as institutions began accumulating. He adds:
People think BTC is a magical unicorn that will always moon. Here’s the actual CAGR chart—we’re well past the 100%+ growth years of 2017.
Woo expects Bitcoin’s CAGR to eventually settle around 8% over the next 15–20 years, in line with long-term currency and GDP growth rates.
Still, he emphasizes, “Even at a lower CAGR, Bitcoin will outperform most public assets.” At 8% compounded annually, assets double in ten years—a compelling investment case.
Many investors are tempted to multiply their assets quickly with leverage or futures trading. But these strategies are extremely risky and can wipe out your capital in an instant.
Leverage trading lets you use your funds as collateral for trades worth several times more—sometimes even dozens of times. For example, with 10x leverage, ¥1,000,000 can control ¥10,000,000. Profits are multiplied, but so are losses.
While leverage allows for large trades with small amounts, if the market moves against you, losses can balloon rapidly. At 10x leverage, a 10% move can wipe out your entire position (forced liquidation). With Bitcoin’s volatility, daily swings over 10% are common.
CryptoQuant CEO Ki Young Ju warns:
Never use more than 2x leverage. Seriously, don’t do it. I’ve never seen anyone succeed long-term while recommending high leverage.
This advice is based on years of market observation. While some traders may see short-term gains, most ultimately suffer major losses.
“High risk, high return” carries the risk of total loss. Even skilled traders struggle in crypto’s volatile environment. Chasing Okuribito status with leverage is more likely to lead to losses than success.
Beginners should especially avoid leverage because:
For long-term wealth building, avoid leverage and stick to spot investing and holding.
Recently, the number of long-term Bitcoin holders (HODLers) has increased, reflecting market maturity and changing investor psychology. Key reasons include:
Recent milestones—like the first US spot Bitcoin ETF approval, the fourth halving, the US election, and shifts in monetary policy—have fueled bullish sentiment. ETF approval is especially significant, making institutional participation easier.
Institutional inflows have accelerated, with Bitcoin increasingly used as an inflation hedge and “digital gold” for long-term holding. More institutions and corporate treasuries now hold Bitcoin, supporting prices.
In Japan, Bitcoin was legalized in 2017 and exchange infrastructure improved. Individual investors now enjoy a safer environment, leading to more long-term, buy-and-hold investing.
On-chain data shows that, by the end of 2023, most Bitcoin supply was held by long-term investors. Long-term holders (LTH) controlled 14.37 million BTC—over 70% of total supply. Long-term accumulation has outweighed short-term selling, helping stabilize the market.
This trend brings several market benefits:
Expectations for monetary easing, Bitcoin’s scarcity, and regulatory progress have encouraged more investors to hold. The US Treasury Department commented:
Bitcoin’s main use is as a store of value—essentially ‘digital gold’ in the DeFi world.
This shows Bitcoin is now central to value storage in DeFi, moving beyond payments to become an asset protection vehicle.
Based on this analysis, here are practical strategies for aiming at Okuribito status. The key is to tailor your plan to your financial capacity and risk tolerance.
With Bitcoin around ¥14 million, you’d need the price to increase over sevenfold to reach ¥100 million. If ARK Invest’s 2030 target of $700,000 is realized, holding 1 BTC would make you an Okuribito. With 0.5 BTC, you’d need the price to reach roughly $1.4 million.
This calculation shows that holding a substantial amount of Bitcoin makes Okuribito status feasible if bullish forecasts are realized—but it requires investments ranging from several million to ¥10 million.
Most expert predictions for the next few years ($150,000–$250,000) fall short of Okuribito status. But several analysts foresee prices above $1 million over the long term, meaning even smaller holdings could still get you there.
Remember, these forecasts represent possibilities—not guarantees. Make investment decisions based on multiple sources, but always at your own risk.
While explosive rallies are less likely, market maturity has brought greater stability and reliability. Bitcoin retains strong growth potential over traditional assets, and long-term holding remains a compelling strategy.
Benefits of market maturity include:
Bitcoin continues to transition from a speculative play to a bona fide investment asset.
Effective approaches by investment amount:
Investing under ¥100,000 offers mainly experience and a way to learn the crypto market. Actual ownership builds resilience to volatility and helps you understand market dynamics.
Around ¥1,000,000 can yield several-fold to tenfold returns over time, functioning as extra income and a manageable portfolio allocation.
Only with investments near ¥10,000,000 does Okuribito status become realistic—never invest money needed for living expenses or emergencies, as this leads to stress and poor decisions.
The most practical approach for most is to DCA ¥30,000 per month for ten years, keeping psychological stress low and allowing for asset growth in the millions. This method supports long-term investing and helps you weather market swings calmly.
Bitcoin has historically delivered positive returns over four-year holding periods, demonstrating the effectiveness of long-term investing.
Short-term, high-risk tactics (leverage, futures) carry major risks and should be avoided. Experts recommend "long-term holding with confidence in Bitcoin’s future—not chasing a quick windfall" as the practical route to Okuribito status.
Successful investors share these traits:
Following these principles is essential for building lasting wealth.
Bitcoin remains at high levels, but Okuribito status is still attainable. While the era of explosive gains has passed, expert predictions, market maturity, and regulatory tailwinds (such as ETF approvals) mean there’s still plenty of upside for building wealth.
Success requires calm judgment, a long-term perspective, and investing at levels suited to your style. ¥100,000 can be your "seed" for the future; ¥1–10 million enables realistic growth strategies; and monthly accumulation allows you to build wealth without undue stress.
The focus should be not on "how much you can gain," but "how much you can invest comfortably and sustainably." Be patient and avoid greed—use time and diversification to your advantage and start your journey now. This is the most realistic starting line to Okuribito status.
Finally, remember that investing is your responsibility. Consider expert forecasts, but make decisions you can accept and invest only within your comfort zone. Bitcoin’s future is uncertain, but with sound risk management and a long-term view, it remains a powerful tool for building wealth.
Bitcoin is projected to trade in the $102,843–$159,350 range in 2025. Buying now still offers solid profit potential. Institutional adoption and supply scarcity continue to support further price increases.
Bitcoin is expected to keep rising. Early investors have seen significant gains, and new entrants can still build substantial assets. The bullish market trend looks set to continue.
After the 2024 halving, Bitcoin entered a major bullish phase in 2025. The Fed’s rate-cut cycle and global capital shifts present new investment opportunities and drive prices higher.
Start small—regular investments of around $100 per week are effective. There’s no need to commit a large lump sum. Long-term holding is the key to success.
Major risks include price volatility and security. To manage them, diversify your portfolio and use secure wallets. Long-term holding also helps mitigate risk.
Bitcoin remains the most reliable choice. Ethereum stands out for its smart contract features, and layer-2 solutions like Solana offer strong growth prospects. Diversifying your portfolio is recommended.
DCA remains highly practical for 2025. With $250 weekly investments, you could accumulate 1 Bitcoin within ten years. This is an effective long-term strategy, especially in a volatile market.











