PANews co-founder Tong: User-centric, key elements and strategies for Web3 marketing

PANews reported on September 20 that at the “Growth Hacker Camp” event co-hosted by BeWater and PANews, TongTong Bee, co-founder and editor-in-chief of PANONY & PANews, said in a keynote speech on “The Marketing Journey of Web3” that enterprises should develop different market entry strategies around the concept and keywords of marketing, such as understanding the needs, desires and needs of users, market offerings (products, service and experience), value and satisfaction, etc. The market is composed of three elements: population, purchasing power and desire to buy, for example, the recently popular Telegram game Hamster Kombat is very popular in Iran, and is even questioned by the government as an enemy’s “software war”, but behind it is aimed at the country’s economic difficulties, in fact, different markets have different preferences. Marketing is an infinite game that starts with a product concept, with the aim of attracting new users by promising exceptional value and retaining and growing users by creating satisfaction.

Tong also stated that the current marketing strategy has evolved from 1.0 to 5.0, mainly empowering customer value with intelligent technologies such as AI, VR, and AR. Through the integration of technology and clever observation, customer value can be maximized and even rise in the long term. In addition, marketing rise also includes various types, including precise user guidance of the 5A model and all-round user follow-up of the AARRR model. As for project content marketing, the focus is on following product positioning, channel selection, copywriting content, partnership strategy, visual form, and SEO optimization. Of course, Crypto Assets is a rapidly changing field, and companies should formulate marketing strategies according to the latest market changes.

It is understood that the second session of the ‘BeWater Growth Hacker Camp’ will be held in Singapore from September 20th to September 21st. The event is co-hosted by BeWater and PANews, aiming to focus on the rise method, inspire collective wisdom, and explore the essence of marketing together. The event invites top projects and top VC investors who have achieved significant rise in the past six months to conduct 10 fascinating discussions on core topics such as personal branding and influence, marketing strategy, community culture and organic rise, Web2 user acquisition and retention, etc.