According to Beating, Alibaba's Tongyi Qianwen app is testing a new feature called 'AI Shopping Assistant' on June 8, positioning it as a dedicated AI shopping guide and decision-making tool ahead of the 618 e-commerce promotional event. The feature provides product comparison and purchasing guidance within the app.
The app has integrated Taobao's 4 billion product catalog as of May, enabling users to complete product inquiries, price comparisons, and discount calculations without leaving the platform, creating a seamless journey from shopping decision to checkout.